A Study On The Current Situation Of College Students' Values From The Perspective Of Short Video Trend

In recent years,with the popularization of the Internet and the rapid development of data media technology,the network short video is favored by the majority of users by virtue of its advantages such as short and pithy,rich content,convenient creation and strong real-time performance.Nowadays,college students,as the aborigines of the Internet,are curious and willing to accept new things,so watching short videos has become an indispensable part of daily life for most college students.Elihu Katz,a communication scholar,believes that the audience is an active subject,rather than a passive receiver.The audience can choose information independently according to their own needs.According to this theory,college students are not passive information receivers in the face of complex short video content,but will select the good and bad short videos.The process in which college students screen these short videos is actually a process in which they judge the value of the content,nature,social influence and self-influence of these short videos.College students are the successors of the socialist cause,and their values are related to the rise and fall of the country.Therefore,this study intends to explore the current situation of college student.In order to explore the current situation of college students' values through the trend of short videos,first of all,the author uses literature analysis to sort out the meaning,type,characteristics,development process of short videos as well as the characteristics and types of college students' values,so as to lay a theoretical foundation for discussing the current situation of college students' values.Then,the author uses the questionnaire method to understand the situation of college students' use of short video APP and their attitude towards short video APP,so as to provide data and fact basis for this study.Then,the author selected 30 college students as the interviewees and asked each of them to give 5 short videos they liked and disliked and explain the reasons.Then,the author would conduct in-depth interviews based on their answers.Finally,the author will use qualitative analysis to conduct coding analysis on the interview content,and then get the status quo of college students' values.Through the investigation,the author finds that the values of contemporary college students show the following characteristics: in the view of love,college students realize that love needs management,but some college students have a split between love and marriage and appear the standard appearance level phenomenon of mate selection;In the political view,college students have a positive view of the country and the party view;In terms of moral outlook,college students all advocate the concept of being honest,friendly and responsible to others.In the view of consumption,college students show the trend of consumption symbolization and rationalization.In the aesthetic sense,college students show the tendency of aesthetic sense officialization and aesthetic fragmentation.Based on the above characteristics of college students' values,in order to improve the values of college students,the author suggests that the government,short video platforms,universities and college students themselves as the starting point,and then promote the formation of college students' positive values.