Investigation On The Application Of Gamification Teaching Method In Online Marketing Course Of Secondary Vocational Schools

Secondary vocational schools are schools that train skilled talents.As a required course for e-commerce majors in secondary vocational schools,secondary vocational network marketing occupies a very important position in the curriculum.Therefore,the teaching of network marketing also seems particularly important.Gamified teaching method is a new type of teaching method,which has also attracted attention in the current implementation of teaching reform.The use of gamification teaching method in secondary vocational network marketing courses has been praised by students and teachers.It can not only improve students ’learning interest and learning effects,but also cultivate students’ emotions,attitudes and values,which is beneficial to vocational e-commerce majors The comprehensive development of students;at the same time,the use of gamification teaching method has also improved the single problem of online marketing teaching methods,and has promoted the progress of teachers’ teaching level and their own growth.Therefore,the application of gamification teaching method in network marketing teaching has high educational value.Although the gamification teaching method has been well received by teachers and students in the teaching of online marketing in secondary vocational schools,there have been some problems in the application process,which has caused the application effect to be insufficient.In view of this,this research is based on the application of the gamification teaching method of e-commerce majors in secondary vocational schools as the background,with immersion theory,game learning theory,and constructivism as the important theoretical support.The application of gamified teaching method in the online marketing course of secondary vocational schools and the attitudes and evaluations of students and teachers on gamified teaching method were investigated.The survey found that students have a positive attitude towards teachers’ use of gamified teaching methods in online marketing courses,and they prefer strategy,simulation management and role-playing games.At the same time,in the process of using gamification teaching methods in secondary vocational network marketing courses,teachers also lacked in-depth knowledge of gamification teaching methods of network marketing;teachers lacked theability to integrate gamification teaching knowledge of network marketing with games;game incentives The design of the mechanism is unattractive;teachers lack the ability to organize and manage game activities;difficulties in game selection in online marketing teaching and the lack of reasonable evaluation of online marketing gamification teaching methods,etc.These problems make the teaching effect of gamification teaching methods great discount.In response to these problems,the author proposes that teachers should deeply understand the online marketing gamification teaching method;improve the design ability of teachers ’online marketing gamification teaching;innovate the game incentive mechanism and increase the attractiveness;schools should organize relevant training to improve the teachers’ game activities.Organization and management ability;Establishing and perfecting the game library of online marketing gamification teaching method for secondary vocational schools;Establishing reasonable evaluations of online marketing gamification teaching method for secondary vocational schools;Contribute to application effects.