Research On The Teaching Of E-commerce Clothing Network Marketing In Secondary Vocational Schools

The clothing network marketing course is a practical application-oriented course.In the teaching process,special attention should be paid to the cultivation of students’ practical ability and innovation ability.However,as far as the teaching situation of secondary vocational colleges is concerned,the teaching of clothing network marketing course is still based on theory and lacks in practice and innovation.Under the broad background of "Internet +" and "Internet Marketing",our clothing network marketing teaching is undergoing a phased change.This study investigates the current state of online marketing teaching in secondary vocational schools from September 8 to November 8,2021.The survey was conducted in the form of questionnaires among teachers and students of e-commerce majors in Jinhua No.1 Secondary Vocational School.A total of 400 questionnaires were distributed,of which 360 were valid questionnaires.From the questionnaires of respondents,the basic situation of clothing network marketing teaching in secondary vocational schools under the project-based teaching mode,and the current situation of clothing network marketing teaching,it is found that there are the following main problems in clothing network marketing teaching: 1.Poor teaching methods;2.Lack of channels for teaching media,and the level of teaching strategies is not shared;3.The teaching situation is lacking,and the quality of teaching resources is questionable;4.The teaching process is not dynamic and the teaching activities are difficult;5.The teaching feedback mechanism is unperfect.In order to solve the above problems,this paper combines "project-driven" and "clothing network marketing" to form a new teaching model,which can be applied to the new teaching design and teaching method of clothing vocational schools.It can apply this new teaching design and teaching method to the teaching process of clothing network marketing in secondary vocational schools.This paper analyzes and summarizes some problems in network marketing teaching design,and explores from three aspects: teaching design ideas,main characteristics of teaching design,practice and reflection in teaching construction,and finally proposes a course teaching model based on innovation and entrepreneurship projects.The innovation and entrepreneurship project in this paper is combined with the teaching design and implementation of the "Apparel Network Marketing" course,which is carried out in the e-commerce major of Jinhua No.1Middle School.It lasted for two months and carried out a total of 8 weeks of teaching and teacher and student participation.The teaching objects are 6 classes of 356 students majoring in e-commerce in 2019.Among them,3 classes are used as control classes,and the remaining 3 classes are randomly selected as the implementation objects of the new model(experimental classes).The method of comparing two groups of objects is used for effect evaluation.,to see whether the new teaching design solves the above-mentioned five main teaching problems of clothing network marketing in secondary vocational schools,expands the boundaries of this research and discusses the project-based teaching theory in this paper.