Research On The Cultivation Of Online Marketing Ability Of Middle-level E-commerce Students

Secondary vocational education is the main channel to cultivate e-commerce technical skills,and network marketing ability is one of the professional skills that students majoring in e-commerce must master.Therefore,it is of great significance to study the cultivation of network marketing ability of students majoring in e-commerce in secondary vocational schools.However,the existing literature on the cultivation of secondary vocational students’ Internet marketing ability mainly focuses on the management level such as curriculum setting and resource allocation,and the research on how teachers cultivate students’ Internet marketing ability in classroom teaching is relatively limited.Based on the perspective of classroom teaching,this study compiled questionnaire and interview outline around teaching elements according to the composition and characteristics of secondary vocational students’ Internet marketing ability and their requirements for teaching.Through questionnaires and interviews,it is found that in the current teaching,the training of network marketing ability of e-commerce students in secondary vocational schools has the following deficiencies:classroom teaching is only limited to textbooks,and the amount of expanded content is small;Classroom interaction between teachers and students is limited,interaction objects are few,interaction range is small;The selection of teaching methods is not appropriate,and there are some problems such as weak applicability and non-standard application.The classroom teaching effect is low,knowledge fails to be transformed into practical ability,students’ subject consciousness is not stimulated,and the learning atmosphere is not fully formed.How to improve the teaching of e-commerce in secondary vocational schools and cultivate students’ ability of network marketing more effectively? First,we should take students as the foundation and follow the cultivation principle of students’ subjectivity,development and comprehensiveness in the teaching process.Second,according to the practical requirements of vocational education teaching,break through the time-space boundary of traditional secondary vocational classroom teaching,expand and extend the secondary vocational classroom;Third,enhance students’ participation in classroom teaching,build harmonious teacher-student relationship and enrich the form of classroom interaction;Fourth,improve teachers’ ability to use teaching methods,deepen their cognition of teaching methods,master basic application norms and implement scientific evaluation of teaching methods;Fifth,strengthen the principle of consolidation teaching,pay attention to the classroom teaching process effect,timely strengthen the students’ all-round training,improve the comprehensive vocational ability of students.