Research On Business Strategy Of Lanzhou Success Education Group

With the development of education in China,the average level of education in our country is getting higher and higher,and people begin to pay more and more attention to investment in education.In Gansu,with the increase of people’s investment in children’s education in recent years,the education industry ushered in a good development opportunity.In the fierce market competition,the gap between private education enterprises is gradually widening,in the face of the new market situation need to establish what business strategy,in order to achieve their own survival and development,is the private education industry enterprises must focus on the problem.Based on the management and development in lanzhou success education group as the object,the use of enterprise management strategy related concepts and theories,as well as reference,on the basis of predecessors’ research results,the study of the group’s business strategy,and using PEST analysis,porter five model and SWOT analysis of the internal and external environment influence,study and formulate suitable for differentiation strategy of the development of the group,and puts forward some countermeasures for the specific implementation of differentiation strategy and safeguard measures.This paper mainly discusses the overall environment of the private primary and secondary school education industry,summarizes and analyzes the evolution of the private education industry in China,and analyzes the market environment and development status of the private primary and secondary schools in Gansu.On this basis,analyzes and expounds the management strategy of Lanzhou Success Education Group from the initial stage to the present stage.Under the background of the rapid development of private primary and secondary school education industry in Gansu,Lanzhou Success Education Group has gone through a number of business development processes,including campus expansion,establishment of branch schools and expansion of scale,which have both opportunities for development and challenges.After more than ten years of rapid development,Lanzhou Success Education Group has grown from a cram school to a large education group with thousands of teachers and students.In this process,it has not only accumulated its own educational resources and student sources,but also expanded its business to Hexi area.Based on primary and secondary school education,Lanzhou Success Education Group has been working hard on management and development innovation,discussing the group’s business strategy and problems existing in the development,as well as how to achieve sustainable development of the group,so as to make the group bigger and stronger,in order to provide reference for the development of Lanzhou Success Education Group.Therefore,if Lanzhou Success Education Group wants to develop in the fierce market competition for a long time,it must improve its core competitiveness and gain competitive advantages.Group should overcome their own weak at the same time,the advantage of good enterprise environment analysis,grasp the trend of the development of the industry,identifying potential market opportunities,according to their own business resources,managerial ability,the appropriate development strategy,speed up the talent introduction and cultivation,continue to expand the teachers troop,optimize the organization and management agencies.Only in this way can we seize market opportunities,improve competitive advantages and effectively realize the group’s long-term development strategy.