| On March 18,2019,General Secretary Xi Jinping hosted a school seminar on teachers of ideological and political theory,stressing: "To push forward the reform and innovation of ideological and political theory,we must ceaselessly intensify the ideological,theoretical,and affinity and pertinence of it." As the main channel for ideological and political education for college students,the ideological and political theory course is a key course to implement the fundamental tasks of the people in morality education.A well-organized ideological and political course can make the party and the country thrive and succeed.Therefore,in-depth research on the affinity of ideological and political theory courses in colleges has important value and profound and lasting significance for running ideological and political courses that satisfy the needs and expectations of students’ growth and cultivating socialist construction talents.This research first explained the concept of affinity of ideological and political theory courses in colleges,and believed that the affinity of ideological and political theory courses in colleges was a kind of close-minded and willing-to-receive power.Its constituent elements are emotional attractiveness,cognitive persuasion,behavioral guidance,and value-building power;in order to improve the affinity of ideological and political lessons,it is important to based on the General Secretary Xi Jinping’s important exposition on the affinity of ideological and political lessons in colleges,the Subject Theory of Ideological and Political Education,and Constructivist Learning Theory.Secondly,this research found that the affinity of ideological and political theory courses in colleges is at a "medium" level through a questionnaire survey of six colleges and universities in Chengdu,and needs to be improved.The specific performance is that students are less interested in ideological and political lessons,and cannot be devoted to the class.The influence of ideological and political lessons on students ’cognition and the effect of solving students’ cognitive confusion need to be improved.Insufficient behavioral influence and students ’weak awareness of taking curriculum knowledge as their own behavior norms are weak;ideological and political lessons need to improve students’ world outlook,outlook on life,and the value-building ability.In addition,the affinity of ideological and political theory classes in colleges and universities is different within the group of students,which is specifically reflected in the political status and school level.Party members have a stronger sense of affinity with ideological and political lessons than non-party members.Ordinary universities > Top-ranking discipline universities >Top-ranking universities.Third,the thesis analyzes the factors that affect the affinity of ideological and political theory courses in colleges and universities.The first is the influence of the main body of ideological and political theory education.The personality charm,language charm,and theoretical charm of teachers directly affect the affinity of ideological and political lessons.The deeper the theoretical foundation,The more contagious the language expression and the more harmonious with the students,the stronger the affinity of ideological and political lessons;the second is the influence of object of education,in which students are more active in class performance,the more they understand the necessity of learning and the more correct motivated they are,the stronger it is;the third is the influence of educational content.The educational content can be easily understood by students and is closely related to real life and for them grow up,it has a stronger affinity for students.The fourth is the influence of education method.The more diversified,the more clever the teaching ideas and the high skill,the more attention is paid to the development and utilization of novel educational methods,the stronger the affinity of ideological and political lessons;the fifth is the influence of the educational environment.The diversity of people’s value orientation,unhealthy atmosphere and some illegal democracy and legal phenomena in social environment,which to students have a greater influence on the study of ideological and political theory courses,will have a stronger affinity of feelings.In terms of school environment,the more the school attaches importance to ideological and political lessons,the more standardized the teaching management,and the stronger the teachers,the stronger the affinity of ideological and political lessons.In terms of family environment,the more parents care about students’ ideological and political lessons,the more the parents and children communicate about national affairs and other current affairs,and the students think that the greater the influence of parents on their ideological and political lessons,the stronger the ideological and political lessons.In terms of network environment,the stronger the ability of students to identify network information,the students more willing choose traditional classroom teaching rather than network education resources,and the stronger the affinity of ideological and political lessons.Among them,the recognition of western values and cultural ideas in the Internet,the effect of affinity did not pass the significance test.Finally,on the basis of the above reasons analysis,the paper proposes a strategy for enhancing the affinity of ideological and political theory courses in universities from the principles,goals,and specific countermeasures.The dissertation believes that strengthening the affinity of ideological and political theory courses in universities requires adherence to the principles of direction,truth-seeking,hierarchy,subject,and penetration;the goal is to make ideological and political theory courses more emotionally attractive and cognitively more persuasive,More guiding in behavior and more shaping in values;specific measures should be taken to enhance the teaching charm of the subject of ideological and political theory education,to stimulate the initiative of ideological and political theory education objects,and to implement the content of ideological and political theory education "Three closeness",enhance the flexibility of the ideological and political theory education method,and optimize the ideological and political theory education environment. |