Study On The Business Expansion Strategy Of NC Headhunting Company

In the era of mobile Internet,with the rapid development and progress of science and technology,the "war" of competition for excellent talents among enterprises is getting fiercer and fiercer.On the one hand,the development speed of the enterprise exceeds that of talent cultivation.On the other hand,it is more difficult for the enterprise to find a super matched candidate who has enough knowledge,skills,experience,potential,interest,intention,culture and so on.Therefore,in order to win the competition,enterprises have chosen to cooperate with headhunting companies,which has created a huge market for the development of headhunting industry.After 30 years of the first headhunting company’s establishment in China,the number of big and small headhunting companies in China has exceeded 50,000.Under this circumstance,the small and medium-sized headhunting companies need a vision of feasible expansion strategy and corresponding implementation plan to break through the market value and development limit.NC headhunting company is a local and typical one which was established 2 years ago.In this paper,comparative analysis,quantitative analysis,strategic analysis are all applied,and also the theory of enterprise expansion strategy and competition strategy are included.Combing with the development stage of headhunting industry and NC headhunting company’s condition,PEST analysis model,porter five model and SWOT analysis model are very suitable.Based on the external macro environment,industry environment and internal environment analysis,we can find the NC headhunting company’s strengths and weaknesses,opportunities and threats.According to the actual situation of this company,this paper is trying to find the priorities and strategic positioning in the short-term,medium-term and long-term,which would help the NC company to achieve the strategic goals on the basis of the low-cost strategy and improve the company’s core competitiveness.In a result,NC company’s marketing scale would be expanded largely.NC headhunting company is a small and representative local sample in the headhunting industry.Through the analysis and research on the business expansion strategy of NC headhunting company,it would improve the company’s core competitiveness and achieve steady development.On the other hand,it also provides some references for the other small-sized and medium-sized enterprises in the headhunting industry.