Research On Online And Offline Blended Training Construction Of Marketing Center Of The X Real Estate Company

The competition in the 21st century is the competition of talents.The survival and development of any enterprise need talents to support it.Professional training can help new employees to quickly grasp the current work in the field of knowledge,increase the talent pool,special knowledge and skills to help companies gain more competitiveness,is to improve the ability of whole enterprise strength,the most effective way to improve enterprise performance,and relationship between the survival and development of the enterprise,it is very important to enterprise running.In recent years,the country has carried on the strong regulation to the real estate industry,which makes the real estate enterprises face the huge survival pressure.Investigate its fundamental,as a representative of the capital intensive enterprises,under the influence of enterprise in the national regulation policy,its industrial capital chain problems,unable to complete the high turnover of capital means,being eliminated by the industry and enterprise,through the soil liquid storage,reduce inventory,shorten the development cycle and other forms to establish objectives,and using marketing tools to realize rapid draining of funds.As an effective way to improve the marketing ability of real estate enterprises,training is an important guarantee to ensure the stability of real estate enterprises in the turbulence of industry changes.Traditional real estate marketing training is mainly offline training.However,due to various difficult factors such as scattered real estate marketing objectives and uncoordinated working hours of marketing personnel,traditional offline training has been unable to meet the training needs at the present stage,and the effectiveness of a single offline training is also very limited.Therefore,it is necessary to explore a new training path to effectively enhance the ability of real estate marketing.Under the background of "Internet +" era,the training of real estate enterprises should also follow the scientific mainstream.Housing enterprises should know how to use Internet technology for their own training efficiency.At present,the development of online training by leaps and bounds,because of its convenience,not limited by time and space,excellent effect and other advantages,has been widely used in a variety of industries.Based on the research of theoretical literature on training needs,training evaluation,adult learning,constructivism learning,online and offline blended training,and taking X Real Estate Marketing Center as an example,this paper aims at the current situation and problems of the online and offline blended training in the marketing center through questionnaire survey,interview and other research methods.It systematically analyzes training cognition,training demand,training content,training implementation and training evaluation,solves actual training problems,and realizes the training objectives of enterprises.Finally,it verifies the effectiveness of online and offline blended training through practice.For "online hybrid training" has been executed after the assessment results,through employee interview,questionnaire,data analysis methods such as comprehensive description of the target project implementation results,find the problems and reasons,and put forwards the suggestion of optimizing reconstruction,again and did not compare the implementation of the hybrid training project,finally confirmed,After the reconstruction,the online and offline blended training of X Real Estate Marketing Center is more effective than its traditional single training mode,which significantly improves the training effect of the enterprise and plays an important role in enhancing the marketing ability of X Real Estate.At last.Scientific online and offline blended training is by no means a simple combination of online courses and offline teaching.Its significance lies in giving full play to the advantages and characteristics of both online and offline,systematically integrating all kinds of resources according to the actual needs of enterprises,rationally creating training content and process,and standardizing and accurate training evaluation.The modern and advanced Internet information technology is closely tied to the training of traditional enterprises,and the new training idea of "online and offline blended" is used to build the most suitable blended training for the survival and development of enterprises in all aspects...