| Sports industry as a sunrise industry and emerging industries in China is still at an early stage of development. From the actual situation of development of the western developed countries and regions, the sports industry plays an increasingly important role in the economic development of the countries and regions. As soon as possible to enhance the competitiveness of the sports industry, and promote the development of the sports industry, it has become the focus of all countries and regions of the world wide attention and fierce competition. As the fastest pace of economic development in the west part of Sichuan Province, evaluating the Sichuan sports industry competitiveness ranking in the national and provincial, determining the competitiveness of Sichuan sports industry development status, analyzing the factors that affect the competitiveness of Sichuan sports industry, providing decision-making reference to the relevant departments of the government and the sports industry enterprises, it has a strong theoretical and practical significance.The evaluate problem for the competitiveness of the sports industry is still in its infancy, and domestic scholars rarely study it from this perspective. Through this research to explore the sports industry, focusing on the characteristics suitable for the sports industry competitiveness evaluation index system and evaluation methods, and empirical analysis of the level of competitiveness of the sports industry in Sichuan Province. The results of this study to further enrich the study of the sports industry, provides a theoretical basis for the Sichuan Provincial Government to improve the competitiveness of the sports industry.1、Topic choosingFirstly, analyze why study the sports industry competitiveness evaluation study research background and research significance of the sports industry competitiveness Research, research methods. Then study the literature, the literature review section, after the introduction of the concept of the regional sports industry competitiveness defined theoretical basis of this writing. Establish some theory of the sports industry competitiveness evaluation index system, build sports industry competitiveness evaluation index system of to have operability and practicality based on the index, from economic factors, demographic factors, factors of sports resources, government investment four factors, discusses regional sports industry competitiveness evaluation methods to build, principles and evaluation methods. Use entropy analysis method to evaluate the influence indicators selected; quantitative study of the competitive position in seven provinces and cities in China, and research results to make a qualitative analysis, the sports industry in Sichuan Province competitiveness ranked, and then put forward countermeasures and suggestions to improve the competitiveness of the Sichuan sports industry.Mainly on the following issues:First, combing regional sports industry competitiveness evaluation system of the theoretical basis, and the concept defined; variety of empirical analysis methods as a tool to establish a regional sports industry competitiveness evaluation model; Third, built model to evaluate the competitiveness of the regional sports industry in China; fourth, the combination of the above findings, identify the strengths and weaknesses of the sports industry in Sichuan Province, and further propose specific strategic recommendations, pointing to the policy implications of this paper and Prospects of future research areas.2、MethodologiesIn this paper, the methods used are as follows:qualitative and quantitative analysis of the combination of research methods, theoretical analysis and empirical analysis, expert interviews and comparative analysis method. Qualitative analysis can help articles to seize the key factors in the analysis of the macro-sports industry indicators, quantitative analysis of the rule should Article empirical research sports industry competitiveness index data to quantify and calculate the exact value. Comparative analysis was used to compare the different provinces and cities in the sports industry factors similar or differences, expert interviews, experts and scholars in a particular area to determine the index weights or other subjective factors need to refer to thinking. In addition, the analytic hierarchy process and entropy method are used in the analysis of the data.(1) The theoretical analysis and empirical analysis methodsThe theoretical analysis and empirical analysis:It should be based on the empirical analysis, theoretical analysis and comprehensive analysis to obtain compliance with the requirements of the development of China’s regional sports industry countermeasures. Theoretical analysis of the literature and research methods to solve regional sports industry development should be clear what is competitive, the sports industry, the concept of regional sports industry competitiveness. Empirical Analysis of statistics, research finds out the review of the competitiveness of the regional sports industry.(2) the qualitative and quantitative analysisQualitative and quantitative analysis combined:the qualitative focus primarily on the choice of goals and methods. Quantitative analysis mainly through the collation of data and calculation results obtained objective analysis. Combined with quantitative analysis, a qualitative analysis of the competitiveness of the regional sports industry, to better ensure the accuracy of the study and convincing.(3) Comparative analysis methodComparative analysis comparative study shows the sports industry competitiveness evaluation index.Or difference or similarity between several research object to study similar place to find the common ground between the two, with different places to find the reasons for the differences, advantages to be strengthened, with the lack of a place and finding solutions. Comparative study of the world the growth of the sports industry research, and provide a reference for the establishment of a regional sports industry competitiveness evaluation index system.(4) expert interviewsIt has a representative and comprehensive evaluation in order to improve the competitiveness of the sports industry. Experts, academics and practitioners in the field of sports talk directly important to collect data to determine the evaluation index, worked out the scientific representative index weights.3、Conclusions and perspectives (1) To study the background of the sports industry competitiveness, reference to literature. Define what the sports industry, industrial competitiveness, the concept of regional sports industry competitiveness, the explicit object of study, in order to clarify the relationship between them is not to redefine their definition. Regional industrial competitiveness focuses on the empirical analysis of industry competitiveness is more focused on the theoretical study based on the theory of industrial competitiveness, regional industrial competitiveness, the two are basically the same connotation. The research of the regional sports industry competitiveness is a different area of the sports industry has comprehensive competitiveness level by comparing the competitiveness of the regional sports industry, can improve the competitive advantage of the industry of the sports industry, learn from each other, so that the sports industry resources configuration optimization.(2) Describes the theoretical basis of this article, the theory of comparative advantage and factor enjoy endowed theory, theory of absolute advantage and free competition, innovation theory and dynamic competition theory, the theory of international competition and the Diamond system theory. And describes the data processing method used in this paper:Analytic Hierarchy Process used to determine the importance of the sports industry competitiveness evaluation index weight; standardized data can not compare the data and the relative value, the data can be converted between comparative indicators relative effect sizes; entropy method is a weighted index comprehensive evaluation method. It also presents the characteristics of these methods in the application.(3) By studying a large number of documents, according to the results of previous studies, the establishment of a regional sports industry competitiveness evaluation index system. And regional sports industry competitiveness by economic factors, demographic factors, sports resources occupies factors, government investment factors decided, and to affect the competitiveness of regional sports industry in specific and detailed12representative indicators to study.(4)According to the regional sports industry competitiveness evaluation index system in the country selected seven provinces and municipalities of Beijing, Shandong, Shanghai, Chongqing, Hubei, Sichuan, Yunnan representative empirical research. Come to the Sichuan sports industry competitive and economically developed cities in the level of the sports industry is still relatively backward; and the development of sports industry in Sichuan Province is extremely uneven; therefore the development of the sports industry in Sichuan will take a long way to go.(5)The proposal to enhance the sports industry in Sichuan Province. Must Economic above to proceed from the sports industry, and in particular to improve the per capita disposable income to Sichuan Province, opened with the distance of the other provinces and cities to seek greater breakthroughs. Play to the advantage of the population of the sports industry, Sichuan Province, efforts should be made to improve the GDP of the sporting goods industry, and guide the residents of the province to actively participate in fitness activities, fitness to become part of the life of the inhabitants. The development of the sports industry, the Sichuan provincial government should also increase investment in the sports industry and its related industries, so as to enhance the competitiveness of the sports industry in Sichuan Province.4、Innovation and limitations(1) Research perspective innovationFrom a research point of view, Sichuan province, very little research on regional sports industry competitiveness index evaluation system, some studies only stay on the factors affecting the competitiveness of the sports industry, these factors did not dig sports industry competition how the force of the impact of specific affect the influencing factors of the sports industry to establish regional sports industry competitiveness evaluation system, which the decision-making of the relevant departments to provide the basis for innovative research angle.(2) Method InnovationOn the right of the data in the study area sports industry competitiveness evaluation index weight using the analytic hierarchy process, while the data processing of qualitative and quantitative indicators to standardization can be used directly compared, so that the data can not be directly compared, and finally entropy comprehensive evaluation of the seven major provinces and cities in the sports industry competitiveness, while the sports industry competitiveness evaluation index elements between horizontal and vertical comparison. The results for the evaluation of the competitiveness of the regional sports industry reliably and recommendations, and provides an effective way for the evaluation of the competitiveness of the regional sports industry.2、Study limitationsIn this paper, do empirical research on the Sichuan Sports industry competitiveness, but because of time, energy, and other objective factors, there are some limitations and inadequacies in the thesis:(1) data acquisition has certain difficulties, the State Sports General Administration, and sports establishments are also related statistics, but these data are generally rarely open to the public. In this paper, using the China Statistical Yearbook2010and various types of journals in the sports industry data, the small amount of data, horizontal comparison only between other provinces and cities, not covered by the provinces and cities in the time series of vertical comparison.(2) Subjectivity in the sports industry competitiveness evaluation index system of indicators to determine whether due to lack of experience and knowledge for the selected indicators entirely representative of the entire sports industry may change over time, index weights Analytic Hierarchy Process, to index weight assignment is subjective, not precise calculations can only be calculated approximate. In addition, the data collected, involving many indicators calculated on the number of large, inevitably difficult empirical research will give the sports industry competitiveness. |
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