| The Fifth Plenary session of the 19th CPC Central Committee clearly pointed out that it is necessary to prosper and develop cultural undertakings and cultural industries,improve the soft power of national culture,and promote the construction of a socialist cultural power.This is a major judgment has a very important connotation.In order to further promote the development of Guangxi ethnic minority traditional sports in the new era,improve the level of comprehensive competitive events,promote the integration of ethnic sports and national fitness development,enrich the form and content of Guangxi Zhuang’s "March 3" activities,and create a tourism that integrates ethnic culture,mass sports and customs The brand of tourism culture consumption.It is of great significance to the development of ethnic traditional sports industry.This research selects the Guangxi Zhuang sports dazzling main venue competition operation in 2017,2018 and 2019,altogether three sessions,carries on the investigation and research to the ethnic sports dazzling competition plate classification,the content,the competition management system and the competition management,the market development and the propaganda superiority and so on six aspects present situation.Based on the present situation and development of the sports events in the 3rd March of Guangxi Zhuang nationality,this paper uses the methods of literature,investigation,interview,mathematical statistics and logic analysis to show off the main venue of the 3rd March of Guangxi Zhuang sports from the perspective of sports events management and sports industry theory The classification and content of the competition operation section,the competition management system and the competition management,the market development and the propaganda superiority,the characteristic and the value development present situation carries on the data collection arrangement analysis,after the research,obtains :1)the ethnic sports dazzling competition is composed of seven kinds of plates complete and reasonable,and the competition content is rich and colorful.2)ethnic sports dazzling management system sponsored by the government,its municipal government units to promote cooperation.3)ethnic sports showdown contains huge commercial value,commercial operation is reflected in corporate sponsorship,the government expands the source of funds.4)ethnic sports show off the advantages of media publicity Guangxi Daily,Guangxi TV and other mainstream media coverage Related events.5)the operation of ethnic sports dazzling events with the four main characteristics of the times and the nature of the whole people and promote the inheritance and development of traditional sports of ethnic minorities five events value.At present,there are the following difficulties in the development of the main venue of Guangxi Zhuang on March 3:1) the government funds are insufficient.2)ethnic sports dazzling events in the operation of government coordination is not smooth.3)lack of commercial market development and strong ethnic sports dazzling market does not match.4)ethnic sports show off the operation of the lack of professional and comprehensive talent and team.According to General Secretary Xi Jinping’s proposal of "innovative transformation and innovative development" combined with the development needs of Guangxi Zhuang on March 3 in the new era,five suggestions are put forward for the development of the main venue of ethnic sports.Change service function,should make budget plan,and establish corresponding management mechanism.The second is to clarify the responsibilities of functional departments,improve the competition service system,the introduction of sports companies to participate in the operation.The third is to connect Zhuang with the third festival of March and the China-ASEAN platform to stimulate market vitality.4 is to persist in training multidisciplinary and comprehensive talents in coordination with society and colleges and universities,and to introduce sports event management talents in a targeted manner Dynamic event development.Fifth,adhere to the people-centered competition purpose,promote the integration of ethnic traditional sports and national fitness,to create Guangxi tourism culture consumption brand.In view of the difficulties and constraints faced by the operation of the main venue of Guangxi Zhuang on March 3,this paper puts forward some suggestions and suggestions to promote its development,in order to effectively solve the problems of the operation and development of the ethnic sports events.Promote the innovative development and creative development of Guangxi Zhuang March 3.It provides reference value for the development of Guangxi Zhuang sports exhibition hall on March 3. |
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