Research On The Strategy Of Improving Employee Loyalty Of D Company

With the rapid development of society and economy the process of global economic integration continues to deepen,and both the economic environment and the talent market environment arc constantly opening up and forming more and more free market forms Employees no longer traditionally serve only one company but have more independent choices and can frequently change jobs.Therefore,the related issues of employee loyalty have become an important issue that an enterprise must pay attention to The sustainable long-term development of an enterprise is to have a high loyalty,stable and high-quality employee team.In recent years.China’s market environment has continued to change,and with it,employees often lose their enthusiasm and motivation to struggle in a job.The declining loyalty of employees has become a hot issue that has attracted widespread scholars’ attention.As an educational counseling institution,first of all,the education industry is a basic industry that guarantees the quality of social development and the improvement of people’s lives in the society.As an educational institution,the issue of trainer loyalty is also in a very important position.This paper takes D pre-exam tutoring company as the research object,pays attention to specific issues such as the status quo of trainer loyalty and influencing factors,and draws methods and methods that can enhance trainer loyalty,so as to enhance the core competitiveness of education and training enterprises to ensure education industry The stable development of China has far-reaching significance.This article takes the loyalty of the trainer of the D pre-examination counseling company as the research object First,it elaborates and reviews related theories and the current situation of domestic and foreign loyally research Based on the employee loyalty theory,the level of need theory and the two-factor theory,it improves the pre-examination counseling Research on the loyalty of company trainers,combined with the field interview method and questionnaire survey method of the company’s trainers before the D test,collect sample data for empirical analysis,and study the status of the loyalty of the company’s trainers before the D test and its influencing factors.The empirical results show that there are four major problems in the loyalty of the trainers of the D pre-exam coaching company:the salary and welfare system is not perfect;the lack of a complete training system;the trainer’s promotion channel is not clear;and the work environment is low.This article focuses on combining the actual situation of the D pre-exam coaching company and the analysis of the influencing factors of trainer loyalty and proposes five optimization strategies:optimizing the salary system,planning the promotion channel,improving the training mechanism,improving the working environment,and improving the corporate culture.At the same time,four guarantee measures have been formed to ensure the implementation of the trainer’s loyalty promotion plan:system guarantee,organizational guarantee,logistical guarantee and capital guarantee,which provides a feasible plan for improving the loyalty of trainers of the D pre-exam coaching company.This article provides a theoretical basis and practical guidance for the D pre-exam guidance company to enhance the loyalty of trainers,and also provides reference for other education and training companies to strengthen the construction of trainers.