Research On The Effectiveness Enhancement Of Ideological And Political Education Elements In Universities From The Perspective Of Media Integration

With the rapidly development of science and technology,China’s media ecology and information transmission pattern have undergone profound changes.The mass media has entered the era of media convergence,which has greatly changed the way of information transmission and reception.Since the party’s 18 th,xi jinping,general secretary successively in two national work conference on propaganda work,Forum on the party’s work of news and public opinion,network security and information work,the 12 th collective study of the Political Bureau of the CPC Central Committee had talked about the media convergence is the main stream of the development of media industry in our country,and pointed out that the development of media convergence has brought important opportunities for the ideological and political education in colleges and universities in China,and the positive role of media convergence in the ideological and political education in colleges and universities should be further played.At present,our country to open new journey all-round construction of socialism modernization country,the ideological and political education in colleges and universities should also change according to events,advance according to the times,and innovate according to the situation,using new media technology,giving full play to the advantages of media convergence,to promote Ideological and political educator,educational object,educational purpose,educational content,educational method and educational situation factor effect can play effectively,enhance ideological and political education quality and level.To fully grasp the current ideological and political education media use present situation,the investigations were carried out.It is understood that media have promoted the development of ideological and political education in colleges and universities to a large extent,bringing new development opportunities for the interaction between teachers and students,the dissemination of educational content,and the expansion of educational means and platforms.However,there are still some problems in improving the effectiveness of the elements of ideological and political education with the help of media,such as the ability of both sides of education to use media,the way of content communication,and the all-round education function of education context,which still need to be further improved.However,media convergence has its incomparable advantages,which makes it become a "powerful weapon" for the effectiveness of ideological and political education elements.Therefore,in view of the opportunities and challenges brought by media convergence to improve the effectiveness of ideological and political education elements in colleges and universities,the advantages of media convergence should be explored vigorously.By raising the ideological and political education both informatization teaching and learning ability,strengthening the guiding effectiveness of education purpose,strengthen the ideological and political education content and the way of fit and the optimization of ideological politics education situation all-round education function,to promote the ideological and political education effectiveness factors of the biggest play,thus increase the effectiveness of ideological and political education activities.