| Nowadays,appearance anxiety has become a hot topic on the Internet.In 2021,a questionnaire survey was conducted among 2063 college students across the country.The results showed that nearly 60% of college students had appearance anxiety,and the proportion of female students(59.67%)with moderate anxiety was higher than that of male students(37.14%).Meanwhile,according to the report on self confidence of Chinese women in 2019,one in six Chinese women will feel anxious when looking in the mirror or taking pictures,"make-up" has become the first way to improve their self-confidence.In reality,the interpretation and presentation of the beauty standards of women’s body,such as "palm face","A4 waist","chopsticks legs","effective makeup and ineffective makeup",has become a trend and carnival on the short video platform.Tiktok is the head platform of China’s short video.Young women have higher preference for the platform and are more susceptible to these aesthetic ideas.In this environment of magnifying face value,many women are not confident about their appearance,and they are often in the mood of worry,worry,tension and uneasiness,which is attributed to the body image disorder in psychology.Based on the perspective of social and cultural theory,this study explores the internalization of the concept of "ideal beauty" in the era of short video.Previous studies have shown that women are more likely to produce negative body images than men.Adolescence is an important period of personality development and self-knowledge,and also a key period of body image maturity.It is of great significance to explore the causes of body image.In this paper,what is the ideal beauty of female college students,tiktok platform is the 1.female college students.2.what is the influence of "tiktok" on the body image of female college students?Combined with Thompson’s social and cultural model of body image and the related concepts of "ideal beauty",we define "ideal beauty" as two dimensions: A.appearance(including facial features,skin,makeup,etc.)B.body fat and thin.Tiktok is a tiktok.In the study of "ideal beauty" in the jitter,we use content analysis to complete 200 body images encoding the female voice of the standard,which is the standard of choice.The natural and exquisite facial features became popular;Delicate makeup and flawless skin are the standard of "ideal beauty";Slim body is still the mainstream aesthetic.In the study of the influence of the ideal tiktok on the body image of female universities,we respectively explored the influence of the internalization degree of "ideal beauty" and the social comparison of "ideal beauty" on the body image of female college students respectively based on acculturation theory and social comparison theory.Based on the revision of the classic scale,we used questionnaires to measure the situation of female students’ contact with voice,the internalization of ideal beauty,the tiktok comparison and body image.The study found that: 1.the use of jitter tiktok will affect the internalization of female college students’ ideal beauty.2.Internalization of "ideal beauty" will lead to negative body image;Tiktok users are more prone to produce negative body image among 3.female students.4.social comparison tendency will affect the degree of comparison between female college students and the "tiktok" ideal beauty.5.Social comparison with "ideal beauty" will produce negative body image;6.Obese people have more positive body image.Tiktok concluded with the social and cultural theory,and discussed the above findings.The conclusion is as follows: 1.tiktok and other social media are shaping the social aesthetic concept;2.the idea of "ideal beauty" affects women’s cognition,feelings and behavior;and 3.the fragmentation of "ideal beauty" may aggravate the female’s objectification tendency. |
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