Research On Developlopment Strategy Of Guangxi DS Education Company

In recent years,due to the pressure of entrance examinations for high school or university in China,K12 education market has a huge incremental space.K12 education has become the mainstream of the education and training industry.But competition is fierce and the market is maturing.Affected by frequent policies and norms,the competitive pattern of K12 education and training industry began to change.The leading companies are more stronger,and the living spaces of the small and medium sized companies have been compressed.Education and training companies in the first and second tier cities in the market growth is slow,began to layout the sinking market.Since Guangxi DS Education Company entered Guangxi in 2012,with the support of DS Education Group,it has been constantly developing markets in various cities of Guangxi and has made gratifying achievements.In the diversified market demand and complex external environment,the company needs to formulate a development strategy to improve the company’s adaptability and competitiveness that can match the status,occupy a bigger share of market and gain a broader space for development.Based on studying the theoretical and empirical status quo of strategic management at home and abroad,and collecting the policy information,market environment and research report of K12 education and training industry,this paper analyzes the macro environment and industrial environment of DS Education Company in Guangxi.Then,next by collating the company’s internal data,conducting interviews and surveys with company employees,industry peers,and users,this paper analyzes the company’s internal value chain activities,resources,and capabilities.And then,EFE and IEF internal and external factor evaluation matrices were used to identify the key factors of opportunities and threats,strengths and weaknesses in the internal and external environment of the company.Finally,through the SWOT analysis matrix,Guangxi DS Education Company selected and formulated the intensive growth strategy.For the smooth implementation of market penetration strategy,market development strategy and product development strategy,the competitive strategy of product differentiation teacher training differentiation and service differentiation are formulated from the business level;starting from the functional level,a series of implementation measures relate to organizational structure,product services,marketing,cultural construction are formulated,and the safeguard measures of human resources,financial resources,and information technology are provided.