Research On The Development Strategy Of Lanzhou Vocational Training College Of Silk Road Education Group

As China 's economy continues to develop at a high speed,industrial upgrades and technological advancements place increasing demands on workers.The state and society 's investment in vocational training continues to increase,resulting in a huge vocational training market demand and a variety of occupations.The training institutions came into being.In the fierce market competition,how to develop and grow through the strategic layout of its own resources is the first problem that various vocational training institutions must consider and solve.This article takes the Lanzhou Vocational Training College of Silk Road Education Group as the research object,highlights the problem orientation,and launches the research of the college's development strategy in accordance with the ideas of problem raising,problem analysis,and problem solving.In the context of fully interpreting economic and social changes and the development of the vocational training industry,this article first reviews the relevant theories of corporate strategic management and vocational training,and then uses strategic management analysis tools to conduct external macro environmental analysis and industry competitive environment analysis of the college.Internal factors analysis of the college's mobilizable resources and capabilities,etc.Finally,based on the conclusions of these systematic analyses,the SWOT matrix was used to analyze the strengths and weaknesses,opportunities and threats of the college to develop intensive growth for the college's development Strategy,human resources strategy and development strategy plan to strengthen internal quality management,and put forward safeguard measures to promote the implementation of the strategy from the practical operation level.The thesis uses the tools and methods of strategic management to explore a development strategy suitable for the college on the basis of clear positioning of the college's development goals,to provide a reference for the college's strategic decision-making,to help the college maintain healthy development in the fierce market competition,and to provide similar training The development of the enterprise provides help for reference.