Research On The Competitive Strategy Of R Game Company In Chinese Market

R game company is a Japanese company mainly engaged in the development of software and hardware of video games.It is one of the three giants in the global video game industry.The company was founded on September 23,1889,and started to produce Huazha.It began to invest in the video game industry in the late 1970 s and gradually became a world-famous video game developer.Since its release in March 2017,the new generation product ns game console of R game company has received a strong worldwide response.Ns game consoles continue to rise in price,and they are in a state of global shortage of goods.However,due to the domestic market policy and the consumption level of the players,R game companies have not entered the Chinese mainland’s gaming market.Until 2019,R game company announced that it would cooperate with Tencent,and Tencent agent would sell NS National Bank mainframe in Chinese mainland.However,R game company’s ns National Bank console has not sold well since December 2019,and its popularity is far lower than Sony’s PS4 console.I think that R company’s current decision to enter the Chinese market is correct,but its distribution of the National Bank ns host is facing sales difficulties,so I hope to use the MBA knowledge,as well as the relevant competition theory and analysis framework to further study r game company’s competitive strategy to enter the Chinese market,and finally come to the conclusion that it can maintain long-term competitive advantage in the Chinese market.The main contents of this paper are as follows(1)R game company’s strategic environment analysis.This paper reviews the development history,strategic mission and current situation of R game company,and analyzes the internal environment of R game company from the aspects of key resources,key capabilities and core expertise.This paper analyzes the macro environment of China’s video game market that R game company is entering.This paper studies the preferences and consumption behaviors of Chinese video game consumers,grasps the latest Chinese policies and laws on the relevant provisions of the video game industry,systematically analyzes the main business models and innovative measures of the video game industry,and clarifies the main competitors of R game company in the Chinese market.This paper analyzes the competitive environment and competitive advantage of R game company through Porter’s five forces.(2)Competitive strategy formulation for R Game Company.Based on the above analysis,SWOT was used to analyze the advantages and disadvantages of the company,as well as opportunities and threats,and a series of measures and suggestions for R game company’s development in the Chinese market were drawn.The three main competitive strategies are compared,so as to choose the best plan suitable for R company.The implementation path of the competition strategy is deduced,and the implementation suggestions for the Chinese game market are put forward.(3)The guarantee measures for the implementation of competitive strategy.From the resource allocation,organizational structure,cultural construction and other aspects of R game company,this paper puts forward the implementation guarantee measures of competitive strategy.