Research On The Application Of Media Convergence In Student Management In Higher Vocational Colleges

With the development of new media and the rapid transformation of traditional media,media tools and forms of news communication are more diversified.More and more people begin to pay attention to media integration,and expect to use media integration technology to achieve the integration of traditional media and new media,and promote the publicity work of the organization in all aspects.Vocational colleges tiktok to the importance of network information dissemination,and release information by means of new media such as We Chat official account,micro-blog,jitter,etc.,to achieve the effect of educating people.Under the environment of media integration,how to use the media to manage students has become the challenge of management innovation in higher vocational colleges.Based on the innovative synthesis of domestic and foreign research materials,based on the actual work,Taking Jiangxi M College as an example,this paper takes higher vocational students and teachers as the survey object,and the paper is divided into six parts: the first part is the introduction.Through the analysis and summary of the existing research at home and abroad,this paper defines the research object and research methods,and points out the innovation points in the research process And difficulties.The second part is the basic concepts and theoretical basis,which sorts out and defines the concepts of financial media and higher vocational students management,introduces the basic characteristics of financial media,and introduces the management theories of borderless management and humanistic management.The third part is the current situation of the application of financial media in the management of higher vocational students.It mainly introduces the application of financial media in four parts: the growth guidance of higher vocational students,the work of the Communist Youth League,the ideological and political education,and students’ extracurricular activities.The fourth part is the analysis of the problems and reasons of the use of financial media in the management of students in higher vocational colleges.Based on the data collected by questionnaire survey and interview survey,this paper summarizes the existing problems in the management of students in higher vocational colleges,and analyzes the reasons for these problems under the background of financial media.In the fifth part,combining with the characteristics of media management in higher vocational colleges,the paper puts forward some strategies to strengthen the management of students.The sixth part is the summary,mainly summarizes the research results of this paper,and according to the actual situation in the research process,research the future management work.