Research On The Integration Of "Sports + Tourism" Industry In Jiangsu Province From The Perspective Of Symbiosis Theory

With the transformation of China’s economic structure and poverty eradication reaching a critical period,all provinces and cities in China are seeking new economic growth points.Promoting the integrated development of sports industry and tourism industry has become a new direction,and it is also an important opportunity to meet the people’s growing and increasingly diversified demands for sports and tourism.In recent years,the academia has paid unprecedented attention to the integration of sports tourism industry.However,it is still a new academic research direction to study the integration development of sports tourism industry under the guidance of symbiosis theory.By the method of literature analysis,field investigation and so on,the article takes the sports tourism industry in jiangsu province as a whole and analyze the symbiotic system,symbiosis condition,symbiosis environment and symbiosis model.According to the representative sports tourism resources and destinations of Jiangsu province,the symbiotic mechanism of sports tourism development is proposed.Through research,The economic foundation,social foundation and policy foundation of Jiangsu Province is positive,while fund on sports tourism is abundant,natural and cultural resources are rich.However,from the perspective of entire province sports tourism industry,the fusion symbiotic development situation is different,mainly including parasitic point symbiosis,partial point symbiosis,partial intermittent symbiosis,Asymmetric reciprocal intermittent symbiosis,asymmetric reciprocal consecutive symbiosis,symmetric reciprocal continuous symbiosis,integration of mutual symbiosis symbiosis.Through case analysis,it is concluded that the symbiotic interface of sports tourism industry in Jiangsu province can be divided into four types: co-prosperity type,dominant type,subordinate type and epiphytic type.Based on the resources of the sports tourism industry in jiangsu province and situation analysis,the article put forward the symbiosis mechanism of sports tourism industry in jiangsu province,including integration synergy mechanism planning for the overall development,resource integration mechanism integrating regional resources and routes,brand construction mechanism programming for sports tourism project,management decision mechanism starting with top-level planning.