| In today’s society with the continuous progress of science and technology and the continuous upgrading of the consumer market,under the background of the state’s promulgation of sound education and training industry policies and the improvement of Fertility Policies,and under the environment of continuous transformation and upgrading of the education industry,the competition in the education market will become more and more fierce,and the education and training industry will usher in new opportunities and challenges.However,in recent years,with the change of external environment and the influence of various policies,there have been a large number of outstanding teachers leaving the NDF company,the quality of schools in different places is uneven,the number of students is reduced,and there are losses.In the face of these phenomena,NDF company needs to adjust and optimize its business model to adapt to the company’s current business environment to meet the needs of the company’s future development.The canvas theoretical model of business model is divided into four levels: product and service level,asset management level,customer management level and financial management level.It includes value proposition,core resources,key business,important cooperation,customer segmentation,channel access,customer relationship,cost structure and revenue source.Through the business model canvas theory model,we can analyze the business model of NDF company comprehensively,find out its problems and optimize itThis paper studies the business model of NDF company by using the business model element canvas model,analyzes the problems existing in the business model of NDF company,and aims to explore its business model optimization strategy,so as to promote the healthy and good development of NDF company.Through the analysis of the business model and challenges faced by NDF company,this paper analyzes the lack of standardization of product teaching mode,the weakness of training products,the mismatch between corporate culture and enterprise expansion speed,the lag of network publicity,the imperfection of talent incentive system,piracy hindering the development of online education in ndf company,the anomie of brand management,the insufficiency of publicity methods,and the production Novel coronavirus pneumonia outbreak caused by the lack of methods and methods of propaganda,the increase of expenditure cost in business mode,and the outbreak of new coronavirus pneumonia,which affected the income of NDF company in the quarter.Through the analysis of the business model and challenges faced by NDF company,this paper analyzes the lack of standardization of product teaching mode,the weakness of training products,the mismatch between corporate culture and enterprise expansion speed,the lag of network publicity,the imperfection of talent incentive system,piracy hindering the development of online education in ndf company,the anomie of brand management,the insufficiency of publicity methods,and the production Novel coronavirus pneumonia outbreak caused by the lack of methods and methods of propaganda,the increase of expenditure cost in business mode,and the outbreak of COVID-19,which affected the income of NDF company in the quarter.In view of these problems,according to the business model canvas model,it is proposed to carry out social public welfare activities,unify product personality and standards,develop new products,implement corporate culture,improve incentive system,implement corporate system culture,enrich publicity methods,strengthen online education intellectual property protection measures,improve customer satisfaction,optimize flat organizational structure and carry out New media communication,reasonable expansion and optimization of online education profitability.In view of these problems,according to the business model canvas model,it is proposed to carry out social public welfare activities,unify product personality and standards,develop new products,implement corporate culture,improve incentive system,implement corporate system culture,enrich publicity methods,strengthen online education intellectual property protection measures,improve customer satisfaction,optimize flat organizational structure and carry out New media communication,reasonable expansion and optimization of online education profitability.In order to provide reference for the optimization of the business model of education and training institutions,this paper puts forward optimization suggestions for the business model of NDF company. |