Research On Business Model Of HQS Social Enterprise

As a career of innovative modern social governance,social enterprises are gradually emerging in our country,and more and more enterprises are developing in the direction of social enterprises.In specific social practice,non-profit organizations often encounter various obstacles in the process of development,such as too strong dependence on national policies,unable to independently obtain external resources,too slow response to social competition and so on.They are actively seeking the path of transformation and development and changing to the direction of social enterprises.In addition,driven by social corporate responsibility,general commercial enterprises no longer take the pursuit of economic benefits as the only goal of enterprise development,but constantly pursue business model innovation in business operation,pay more attention to the social influence and social benefits of enter.If social enterprises want to remain invincible in the fierce social competition,they must recognize the important role of business model in enterprise development.The purpose of this research is to investigate commercial models of social enterprises,adopts the case analysis method,and selects a typical case HQS social enterprise for analysis.Through interviews,direct participation and other forms,explore the driving force of the construction and sustainable development of the business model of the case.Using the business model framework proposed by Hamel,this paper deeply analyzes the characteristics and relationships of the social model of HQS enterprise in the elements of customer interface,core strategy,strategic resources and value network.Then select well-known social enterprises and similar social enterprises at home and abroad to analyze the structure of their business model.Finally,it puts forward the optimization and innovation path of business model of social enterprises taking HQS enterprises as an example.Starting from the specific practice of HQS social enterprises,this paper explores the practical problems of business model construction and innovation.This paper abstracts the main highlights and shortcomings of HQS to realize the sustainable development of business model with social enterprises,and puts forward countermeasures and suggestions.Therefore,this paper has a certain reference significance for the optimization of social enterprise business model.