Research On The Influence Mechanism Of Entrepreneurship Education On College Students’ Entrepreneurial Behavior

As the number of college graduates continues to climb,the employment situation of college graduates is increasingly serious.As an important group of employment driven by entrepreneurship,college students’ entrepreneurial behavior can alleviate employment pressure and promote economic development.In addition,with the deepening of China’s higher education reform,a number of colleges and universities have transformed into applicationoriented ones,and entrepreneurship education has become the basic connotation and main mode of such colleges and universities.Firstly,Using bibliometrics method,Cite Space and Ucinet software,visual analysis and social network analysis are carried out on domestic and foreign literature related to entrepreneurial behavior in CSSCI and WOS database,so as to display the development situation,knowledge base and structural system of domestic and foreign entrepreneurial behavior field at the macro level.The results show that domestic and foreign entrepreneurial behavior journals are mainly distributed in the fields of economics and management.There are few cooperative researches among domestic scholars,only a few scholars form cooperative teams and involve narrow fields,and the cooperation among authors needs to be strengthened,while foreign authors have formed relatively stable cooperative groups with high influence.Hot topics have both commonness and difference.In terms of commonness,different entrepreneurial subjects and influencing factors are focused at home and abroad.In terms of the difference,based on China’s national conditions,domestic researches on industrial clusters,social capital and entrepreneurial behavior,as well as research on the field of entrepreneurial cognition,etc.,while foreign researches focus on organizational management,strategy,company positioning,development prospects,etc.Domestic research frontiers mainly focus on entrepreneurial passion,entrepreneurial performance and entrepreneurial self-efficacy.And higher education,mediating role,sustainable entrepreneurship,crowdfunding and self-efficacy are the latest research frontiers in foreign countries.Then,according to the theory of planned behavior as the theoretical basis for this article,with 20 applied demonstrative college students in zhejiang province as the research object,build mediation on entrepreneurial intention and entrepreneurial ability of double mediation model,the effects of entrepreneurship education,entrepreneurship will influence mechanism between,entrepreneurial capability and entrepreneurial behavior.The results show that entrepreneurship education has a positive and significant impact on entrepreneurial behavior.Policy incentive,resource incentive,atmosphere construction and practice education in entrepreneurship education all significantly promote entrepreneurial behavior of college students,while theoretical education has no significant impact on entrepreneurial behavior.Entrepreneurial willingness and entrepreneurial ability are the mediating variables of the effect of entrepreneurial education on entrepreneurial behavior,and entrepreneurial ability has a greater mediating effect.Among entrepreneurial ability,resource integration,team building and capital preparation all have significant influence on entrepreneurial behavior,and resource integration ability is the most critical factor.Based on the multi-group analysis of the two groups of demonstration universities,the impact of entrepreneurship education,entrepreneurial ability and entrepreneurial willingness on entrepreneurial behavior in the first group of applicationoriented universities is generally higher than that in the second group.Therefore,the research on the influence mechanism of entrepreneurship education in applied colleges and universities on entrepreneurial behavior of college students is helpful to provide theoretical basis and empirical evidence for the implementation of entrepreneurship education in applied colleges and universities,strengthen the cultivation of entrepreneurial ability of college students,and thus provide more targeted guidance for the implementation of entrepreneurial behavior of applied college students.