Research On The Influence Of Innovation And Entrepreneurship Education On The Entrepreneurial Behavior Of College Students Based On The Chain-Triple Mediation Effect

“Widespread entrepreneurship and innovation” is the power source of development,The implementation of innovation and entrepreneurship education in universities is what the country needs for development.Strengthening innovation and entrepreneurship education plays an extremely important role in promoting college students’ entrepreneurship and improving the quality of entrepreneurship.Therefore,this paper studies the impact of innovation and entrepreneurship education on entrepreneurial behavior,and proposes countermeasures and suggestions to guide college students’ entrepreneurial behavior,which has certain theoretical significance and practical guidance for promoting the reform of innovation and entrepreneurship education and promoting college students’ entrepreneurship.First,describe the research background,research purposes and research significance,sort out and reviews relevant domestic and foreign literature,and determine research idea and research methods.Second,clearly define the concepts of innovation and entrepreneurship education,entrepreneurship opportunity recognition,entrepreneurial self-efficacy,entrepreneurial intention,and entrepreneurial behavior.And analyze the current situation of innovation and entrepreneurship education and college students’ innovation and entrepreneurship.Third,through studying the literature to sort out the relationship between variables,innovatively identify "entrepreneurial opportunity recognition","entrepreneurial opportunity recognition → entrepreneurial self-efficacy","entrepreneurial opportunity recognition → entrepreneurial intention","entrepreneurial self-efficacy → entrepreneurship intention","entrepreneurial opportunity recognition → entrepreneurial self-efficacy →entrepreneurship intention" as the intermediary variables in the path of innovation and entrepreneurship education’s influence on entrepreneurial behavior.Put forward 17 research hypotheses and construct a theoretical model of the impact of innovation and entrepreneurship education on entrepreneurial behavior that includes the first,chain-double,and chain-trip mediation effect.And refer to previous research results,determine the measurement items of variables,and design the scale.Then design a quantifiable questionnaire and collect data;perform sample descriptive statistical analysis and reliability and validity analysis on the collected valid data;bring the data into the constructed structural equation model for model fit test,path analysis and mediation test.Finally,based on the research results,from the perspective of innovation and entrepreneurship education,countermeasures and suggestions to guide college students’ entrepreneurial behavior are put forward.Encouraging college students to start their own businesses and driving employment through entrepreneurship is an effective way to solve graduate employment difficulties.Studying the impact of innovation and entrepreneurship education on entrepreneurial behavior provides new ideas for colleges to effectively implement innovation and entrepreneurship education,improve students’ entrepreneurial opportunity recognition,enhance entrepreneurial self-efficacy and entrepreneurial intention,and promote college students’ entrepreneurial behavior.