Research On The Willingness And Influencing Factors Of College Students To Return And Go To Rural Areas To Start Businesses In Anhui Province

"Village revitalization" is the trumpet of the new era,is the Party and the country to do a good job in the "three rural" work of the total grasping hand.It is an inevitable requirement for college students to go back to the countryside to start their own businesses to solve the problem of rural talents,which is to realize the revitalization of rural industry and the revitalization of talents.The 2020 Central No.1 document and the Anhui Provincial Committee No.1 document also made clear instructions to promote the return of talents to the countryside,and proposed to train more people who know farmers and love farmers and take root in the countryside.College students return to the countryside is widely mentioned,but more college students are not willing to return to the countryside to start a business,the government in policy-making is difficult to clarify the real needs of college students back to the countryside to start a business.Therefore,it is very necessary and urgent to study the theoretical and empirical research on the willingness and influencing factors of college students to return to their hometowns to start their own businesses.In this paper,through questionnaire survey and interview,392 rural and urban college students with entrepreneurial intentions in Anhui Province as a sample,select the perspective of college students "village" entrepreneurship,explore the rural and urban college students to the rural entrepreneurship will and influence factors.Using the method of combining theoretical analysis with empirical testing,the research hypothesis is put forward from the three dimensions of individual internal factors,personal background factors and external environmental factors according to the literature summary and theoretical basis of the predecessors.Then the samples of all college students,rural college students and urban college students were tested for Logistic regression,the results of model regression were compared,and the case was re-verified.The main conclusions of the article are as follows:(1)From the whole sample,the gender of college students,local feelings,the number of family and friends in rural entrepreneurship,urban life pressure,rural entrepreneurship costs and rural entrepreneurship projects on the students’ willingness to return to the countryside to start a business are very significant.(2)From the results of the return of rural and urban nationalities,rural and urban college students’ willingness to return to their hometowns and start their own businesses are influenced by both local feelings and rural entrepreneurship projects and business opportunities.(3)In addition,rural college students’ willingness to return home to start a business is also affected by gender,urban life pressure and rural entrepreneurship costs.Similarly,urban college students,in addition to the above two common factors,are also significantly affected by professional types and the number of relatives and friends in rural entrepreneurship.