Research On The Evolution Of Network Public Opinion And Response Strategies For Emergencies In Colleges And Universities

After the occurrence of an emergency in a university,not only the event itself but also its impact will be concerned and discussed by all walks of life,thus triggering online public opinion.The network public opinions about emergencies in colleges and universities are directly related to the stability of colleges and universities.It is necessary to strengthen accurate guidance,otherwise public opinions will break out rapidly,bringing many difficulties to the comprehensive management of colleges and universities,leading to chaos in colleges and universities.Therefore,universities and other public departments must attach great importance to the response to the network public opinion of university emergencies,and optimize the response strategy of the network public opinion of university emergencies.With the development of the Internet era,the internal and external environment of the life of teachers and students in colleges and universities has also changed.University emergencies often appear in complex and diverse types,mainly including security management,life conflicts,current political hot spots,words and deeds academic and so on.The network public opinion of university emergency has the characteristics of particularity and activity,complexity and diversity,frequent occurrence and sociality,sensitivity and harm.Based on the case analysis,the evolution stages of the network public opinion of university emergencies are divided into initial formation period,incubation period,diffusion outbreak period and extinction period,and each evolution stage has different performances.At the same time,the in-depth analysis of the "East China University of Science and Technology" incident found that many problems were still exposed in the process of coping with the network public opinion of university emergencies,mainly manifested in four aspects:lack of public opinion information,weak awareness of public opinion prevention,improper way of responsibility unknown,and relatively lack of management mechanism.In the era of big data and the Internet,it is urgent to optimize the coping strategies of online public opinion for university emergencies.Combined with the network background of the new era,according to the problems presented in the case,it is pointed out that: the establishment of university emergency network public opinion early warning information platform;Strict monitoring and early warning of public opinion outbreak points;Timely scientific and accurate guidance;Improve accountability mechanisms and provide legal and ethical safeguards.In this paper,a comprehensive case analysis of the evolution of university emergency network public opinion in each stage,found the lack of university emergency network public opinion response process.Therefore,in the new era of the network environment,according to the university emergency itself,using the network public opinion as the starting point,analyzes and obtains the response strategy to optimize the university emergency network public opinion.In order to ensure the effective maintenance of the reputation and image of colleges and universities,it is also necessary to further consider and analyze how to continue to deepen the research on the evolution of online public opinions on emergencies and countermeasures in colleges and universities in the future,so as to promote the harmonious and stable development of colleges and universities.