Research On The Law Of Network Public Opinion Dissemination Of Emergencies In Colleges And Universities In The Era Of Social Media

In the era of social media,the dissemination and response of online public opinion is more complicated.Especially after entering the first year of Weibo in 2009,online public opinion has flourished unprecedentedly,and cyberspace governance has become more difficult.However,due to the particularity of the object of public opinion in colleges and universities,the dissemination process is more complicated and difficult to control,so it is more likely to cause a crisis of network public opinion on emergencies.This paper uses SPSS statistical analysis software,on the basis of empirical analysis of245 college emergency network public opinion cases from 2009 to 2020,and comprehensively uses content analysis method and case study method to study college emergency from two macro and micro perspectives.The law of event network public opinion dissemination.From a macro perspective,it mainly conducts descriptive statistical analysis and correlation analysis on research indicators such as university categories,event types,first publishing platforms,public opinion duration,and university response time in the network public opinion of university emergencies.The study found that the number of online public opinion cases of college emergencies has shown a growing trend in recent years,and most of the incidents occurred in double first-class colleges and universities,and the types of incidents mainly involve issues of campus safety and teacher ethics.In the public opinion cycle,there is a significant positive correlation between the duration of public opinion and the reaction time of colleges and universities,the influence of public opinion is related to the category of colleges and universities and whether a microblog topic is formed,and the results of public opinion are related to the type of event.Through the analysis of case studies,it is found that the emergence of stimulating information related to colleges and universities and the generation of negative emotions are the key to the formation of online public opinion on emergencies in colleges and universities.In the stage of public opinion integration and decay,there is less information interaction between colleges and universities,the media and opinion leaders,and the information disclosure and feedback work is not in place,resulting in poor public opinion guidance and persistent negative effects.Based on the above findings,this thesis focuses on the in-depth analysis of the reasons for the spread of network public opinion in colleges and universities from the factors of media technology,social motivation and the main factors of colleges and universities.According to the 4R crisis management theory,by grasping the phenomenon and essence,four main steps are put forward for colleges and universities to deal with the crisis of network public opinion in emergencies.The first is the reduction of public opinion crisis.Colleges and universities must correctly understand and deal with online public opinion in college emergencies,and formulate various types of public opinion emergency plans;the second is public opinion crisis preparation.At the same time,it is necessary to regularly hold public opinion work meetings of the publicity department;the third is to respond to public opinion crisis,colleges and universities should comprehensively collect information as soon as a public opinion incident occurs,take the initiative to speak out in a timely manner,link mainstream media and make good use of campus opinion leaders;Fourth,public opinion crisis recovery,colleges and universities should formulate aftermath and appeasement plans for public opinion incidents,and at the same time summarize the experience and strategies of public opinion response,so as to accumulate practical experience for dealing with online public opinion incidents in the future.