| In 2020,the State General Administration of Sports issued the "Measures for the Management of Sports Events",clearly stating that except for international sports events and special events,the General Administration of Sports does not approve all sports events,and organs,enterprises and institutions,social organizations and individuals can organize and hold sports events according to the law.This is after 2014,the government’s unbundling of sports events again,the right to hold sports events began to fully transfer to society.Cycling has a good mass base in China,and outdoor cycling events have a broad space for development.Under the background of socially run races,outdoor cycling events have become commercialized and face a complex and changing external environment,and the risks of the events are increasing.Strengthening risk research and management is an important guarantee for the high-quality development of outdoor cycling events.This paper adopts the list ranking method and Pareto analysis method to identify and evaluate the risks of outdoor cycling events,and proposes coping strategies and specific measures,expecting to provide some reference for outdoor cycling event risk management.Main conclusions.（1）In the context of socially run races,outdoor cycling events have emerged with many participants,complex organizers and commercial operations,and the risks of holding events have increased,and some risk events have adversely affected the successful holding of outdoor cycling events.Therefore,it is necessary to study the risk of outdoor cycling events.（2）In the context of socially run races,outdoor cycling events face six major types of risks: i.Social environment risks: political risks,war risks,ethnic and religious risks,risks of hosting places,medical and health risks,epidemic risks;ii.Natural environment risks: geological disaster risks,climate disaster risks,terrain risks,animal risks,environmental pollution risks;iii.Economic risks: economic crisis risks,investment risk,financing,funding risk,property risk,market risk;iv.organization and management risk:organization risk,event organization risk,management system risk,manager risk,personnel management risk;v.operation risk: marketing means risk,marketing effect risk,event-related rights transfer risk;vi.information risk: information transmission risk,leakage risk,media information risk.（3）In the context of socially run races,there are five major risks of outdoor cycling events,namely personnel risk,climate disaster risk,managerial risk,event organization risk,and event-related rights transfer risk.There are 19 secondary risks,marketing means risk,geological disaster risk,epidemic risk,marketing effect risk,market risk,investment risk,terrain risk,fundraising risk,medical and health risk,media risk,economic crisis risk,commercial secret leakage risk,property risk,information transmission risk,organization risk,animal risk,management system risk,ethnic and religious risk,and holding place risk.There are 3 general risks,which are environmental pollution risk,political risk,and war risk.（4）Risk response of outdoor cycling events in the context of socially run races can adopt risk avoidance,risk reduction,risk sharing,and risk retention strategies.1)Climate disaster risk,geological disaster risk,economic crisis risk,and epidemic risk may lead to the event not being held normally,and these risks need to be avoided.2)Event organization and management risk,terrain risk,medical and health risk,ethnic and religious Risk,risk of holding place,risk of media,risk of health care can be prevented by prior prevention.The media risk and the risk of leaking commercial secrets will be dealt with by risk reduction strategies.3)The operation risk,market risk,investment risk,fundraising risk,and property risk need to be shared by the third party by signing an agreement with the third party to bind part of the rights and benefits of the event.4)The information transmission risk,animal risk,and environmental pollution risk will be solved by risk retention.The risk of information transmission,animal risk,and environmental pollution are solved by risk retention. |
