Research On Public Satisfaction And Ascension Path Of Community Sports Public Service In Kunming City

With the acceleration of urbanization and modernization,the physical fitness needs of different people are becoming more and more diversified and refined.Kunming,as the capital city of Yunnan province,has formulated many development strategies in the field of sports public service in recent years to build a strong province in sports.Through the study of public satisfaction,we can find the problems existing in community sports public service,and put forward constructive suggestions and opinions to promote the development of sports industry and the construction and improvement of sports public service system.Based on the research of customer satisfaction theory,new public service theory and Maslow’s hierarchy of Needs theory,this paper comprehensively uses a variety of research methods,such as literature review,questionnaire survey,interview,mathematical statistics and logical analysis,etc.,taking the residents in Kunming urban community as the survey object,and knowing the public satisfaction from six dimensions of community sports public service;By using the methods of factor analysis,variance analysis and multiple linear regression,this paper makes an in-depth analysis of the factors affecting public satisfaction and the existing difficulties,and puts forward corresponding countermeasures and suggestions for improving community public satisfaction in sports public service and meeting public sports needs.Through investigation and research,the following conclusions are drawn:（1）The satisfaction degree of public sports information service is the highest,and that of fitness guidance is the lowest.The overall average satisfaction degree is lower than that of venue facilities,information services and public trust,but higher than that of activity organization,fitness guidance and service supervision.（2）The public satisfaction of Kunming urban community sports public service has significant influence on the age,occupation variables,exercise frequency and variables receiving fitness guidance,but has no significant influence on gender and education level.（3）At present,the supply and maintenance of venues and facilities in Kunming city community sports still need to be improved;The problem of fitness guidance is outstanding,and there is a shortage of sports instructors;The way and content of sports information should be improved;Community sports activities are difficult to meet the diverse sports needs of the masses;The expression of sports demand is inconvenient,and residents’ participation in sports decision-making is not high.Based on the existing problems,this paper puts forward the following countermeasures for Kunming urban community sports public service:（1）Increase the supply of sports venues and facilities,so as to be "different from person to person";（2）Cultivating professional sports instructors to improve the professional quality of staff;（3）Strengthen the diversified dissemination of sports information to stimulate residents’ sports awareness;（4）Enrich community sports activities and improve their quality;（5）Improve the expression mechanism of residents’ needs and increase residents’ participation in decision-making.