A Study On The Satisfaction Of Public Service In Urban Community Sports In Shandong Province

Community fitness public service is one of the most important guarantee conditions of the national fitness career.In 2004,the document of State Council on Accelerating the development of sports industry to promote sports consumption put the national fitness up to the national development strategy and proposed sports basic public services will be covering strategic goal of all the people in 2025. In recent years, the central and local governments did a lot of public service work and achieved remarkable results. To improve and accelerate the physical fitness of public service work, to develop satisfied fitness public service and to achieve the strategic goals of the national fitness, studying sports fitness public service satisfaction has important theoretical and practical value.Satisfaction is a subjective measure customer satisfaction index of the degree requirements after being produced to meet. Currently, satisfaction research focuses on personal service and has a strong bias towards consumer behavior research. The research lack satisfaction research of public services and satisfaction research for physical fitness public service is rare. So in this paper using literature data, expert interviews, questionnaire and mathematical statistics and consulting with relevant government departments, I explored the basic situation community fitness public service, construction of public service satisfaction model and community fitness public service satisfaction community residents of different demographic statistical characteristics in Shandong Province.The research result shows that:(1)Shandong Province Sports Bureau, the city government and relevant departments focus on and support fitness work. They invest in new public fitness trails, encourage prefectural-level city held mass sports activities, and strive to achieve full coverage of the National Fitness Project to meet the fitness needs of residents.( 2) Shandong Province Community Fitness Public Satisfaction model consist of seven factors. They are community fitness public service image factors, community sports and fitness organizations perceived service quality factors, community sports and fitness venues and facilities service quality perception factors, community sports and fitness information service quality perception factors, community sports and fitness activities perceived quality of service factors, community factors fitness benefits, community sports and fitness public service satisfaction factor.(3)The public service satisfaction of community residents fitness is influenced by fitness income of community residents and public service image of community fitness. Further more the fitness income of community residents is influenced by the feeling of the fitness venues and facilities quality of service and the feeling of fitness activities quality of service.And the public service image of community fitness is influenced by the feeling of the fitness information service quality,the feeling of fitness activities quality of service and the feeling of the fitness organization quality of service.(4)The fitness income of community residents is the most important effect on the fitness public service satisfaction(0.662).And the second is the feeling factor of fitness activities quality of service(0.488).The feeling of community fitness organizations quality of service has the maximum direct effect on fitness public service image(0.639).Community physical activity service has the maximum direct effect on fitness income(0.565).(5)The overall satisfaction of fitness public service of urban residents in Shandong Province is middle level(2.84±0.597).The highest score is community residents fitness income factor(3.24±0.771).The second is community fitness public service image(2.98±0.785).The score of the feeling factor of community organization services quality of service(2.37±0.776) is significantly lower than the other seven factor’s scores.( 6) Sex, marital status, income level features have no significant effect(p>0.05) on the Shandong Province community fitness public service satisfaction.City, age, occupation,education, politics characteristic appearance features has a significant effect(p<0.05) on some satisfaction factors.(7)Improving community health income,expanding community fitness activities service and focusing on the training of physical organization services professionals could increase the level of the community fitness public service satisfaction in Shandong Province.