Research On The Competitive Strategy Of Hulunbuir LQ Thermal Power Plant

As a pillar industry to promote the economic development of our country,electric power is highly valued by the national and local governments.With the continuous development of social economy,the operation mode of power plant has changed to some extent.With the in-depth reform of the electric power system,the industrial development is accelerated,and the market competition is intensified,which brings considerable competitive pressure to the enterprises in the electric power industry.How to give full play to their own advantages in the process of reform,make up for their shortcomings,explore scientific development measures,improve the business ability of enterprises is an important issue of concern to all power generation enterprises.In order to achieve long-term development,power generation enterprises must establish a long-term strategic plan to adapt to the development of enterprises.This article takes Hulunbeier LQ thermal power plant as the research object.In order to enable enterprises to gain certain advantages in the power market competition and promote sustainable development of enterprises,this article formulates a competition strategy that is suitable for the enterprise.First,this article analyzes the external environment of the Hulunbuir power market using competitive strategy analysis tools such as PEST,Porter's Five Forces Model,and SWOT.At the same time,it analyzes the internal resources and capabilities of the Hulunbuir LQ thermal power plant,and summarizes the advantages of the Hulunbuir LQ thermal power plant,Disadvantages,facing opportunities and threats,based on this,a competition strategy for the Hulunbuir LQ thermal power plant was formulated.The LQ thermal power plant should correctly understand the development of the power market in the Hulunbuir area,and take the strategy of slimming,reducing losses and improving efficiency to implement a cost-leading strategy.To this end,Hulunbuir LQ Thermal Power Plant should implement targetcost management;strengthen fuel cost management;pay close attention to energy conservation and consumption reduction;and innovation-driven technology reform.In order to ensure that the competition strategy can be effectively implemented,LQ thermal power plants should also establish corresponding implementation safeguards,including optimizing the organizational structure and strengthening human resource management;in-depth market research and perfecting the marketing system;consolidating the integration and cooperation of companies related to the value chain;Role in improving core competitiveness.With the continuous development of power plants,managers' awareness and implementation of corporate strategic management are constantly improving,and more attention is paid to the formulation and implementation of competitive strategies.In order to maintain its own advantages in the wave of power reform,it is necessary to overcome the traditional limitations of developing enterprises,take market demand as the guide for enterprise development,and use innovative products and services as development means to continuously explore new ways suitable for enterprise development.Exploring a competitive strategy with new era characteristics,so that power generation enterprises can obtain long-term development in the power market.The cost-leading strategy proposed in this article has practical significance for improving the current development status of Hulunbuir LQ thermal power plants and helping enterprises gain more advantages in market competition.It also has certain reference significance for the development of similar types of power generation enterprises.