Research On The Development Of High-speed Rail Express Delivery Based On Air-rail Comparison

The rapid rise of e-commerce has led to the popularity of online shopping.More and more developed modern transportation enables people to send goods more efficiently and conveniently,thus giving rise to a huge volume of express delivery,and the express delivery industry has entered the era of vigorous development.For all kinds of transportation modes,occupying a place in the express transportation market is a great opportunity to improve their own earnings.Due to the high pursuit of timeliness of express goods,the main modes of transportation at present are: road,air,railway.At present,the railway mainly USES high-speed railway to transport small express goods with high added value.High-speed railway express is a new profit growth point for the railway freight department.However,China's high-speed railway express has a short development time and is still in its infancy.It is not perfect in business process,transportation organization mode,service products,freight rate formulation and other aspects.In terms of competition with air express in the medium-long distance express transportation market,high-speed railway express has always been at a disadvantage.Therefore,it is necessary to understand the problems faced by its own development through the comparison with air express,so as to formulate countermeasures and measures to achieve better and faster development of high-speed railway express.The research ideas of this paper are as follows:Firstly,it defines express delivery,analyzes the characteristics of express delivery,and then explains the meaning of high-speed railway express and air express studied in this paper.This paper analyzes the development status of the two express delivery methods,and concludes that air express is the main competitor of high-speed express.Then,the paper makes a detailed SWOT analysis on the development of high-speed railway express,divides the SWOT strategic positioning combination of high-speed railway express development,and establishes the current strategic positioning of high-speed railway express in China based on the analytic hierarchy process(ahp).Secondly,from the five aspects of business process,transportation organization mode,source of goods,service products,freight rates,the detailed comparison between high-speed rail express and air express,after each comparison,analyze the shortcomings of high-speed rail express,put forward the corresponding solutions.Again,build the GM(1,1)grey forecasting model to forecast the demand outlook express market in China,establishing all kinds of mode of transportation of the utility function and combining with the Logit model to compute the high-speed rail express and air express cargo flow,the share rate determine the advantages of high iron express the distance.Finally,at the technical level,operation mode level,outlet layout level,product positioning level,the paper gives specific measures for the development of high-speed railway express,and puts forward the current high-speed railway express through the adjustment of freight rates to increase revenue.