Research On The Evaluation And Improvement Of The Competitiveness Of General Aviation Enterprises Under The Background Of Digital Economy

In recent years,the term digital economy has been frequently mentioned.Especially under the epidemic situation,the digital economy has developed rapidly,fully demonstrating the innovation of business and systems with the support of information technology.In this context,the general aviation industry has also ushered in opportunities for vigorous development.General aviation refers to aviation activities such as agriculture,breeding,disaster relief,and monitoring with the help of civil aviation flight equipment,and it has a wide range of applications.At present,the general aviation industry still has great development potential and space.As a high-tech industry,it is also one of the key industries for digital transformation and development.It should seize the opportunities of the digital economy and accelerate the improvement of competitiveness.In this paper,in my country’s 21 general aviation listed companies,this paper uses root theory and factor analysis methods to evaluate the competitiveness of enterprises.First,I combined the expert scholar’s related literature on digital economy,general aviation,and corporate competitiveness.It laid a certain theoretical basis for the study of this paper.Secondly,the development status and problems of my country’s general aviation industry in China have been analyzed,which lays a certain real basis for the study of this paper.Then,with the relevant information of the digital development of the number of enterprises,the use of the root theory method was used to use the root theory method for coding analysis.The four types of digital practical practices for navigives were digitally produced,digitally developed,product intelligence,industrial intelligence;Sample companies are classified in accordance with these four types,obtain digital production navigation companies,digital research and development type navigation companies,product intelligent navigation enterprises,industrial intelligent navigation enterprises,digital production and product intelligent navigation enterprises Navigation enterprises in digital practice.Finally,combined with the theoretical basis of navigation industry characteristics and enterprise competitiveness evaluation,the comprehensive score and ranking of 21 factor analysis were calculated.From the overall perspective,the competitiveness and public factors of navigation enterprises were evaluated.As a result,the overall performance of navigable companies is better,but there is still a room,and the competitiveness between enterprises is large.At the same time,Strong profit development capacity,resource management capacity is not good enough,the compensation capacity is generally strong,the overall innovation capacity is still insufficient,and it is needed to improve;from the perspective of digital development,the competitiveness and public factor of all types of digital practices are analyzed.The results show that the number of competitiveness of digitally developed navigation enterprises is the strongest,and the competitiveness of navigational enterprises in digital practices is the worst,and it has also received the navigation enterprise competitiveness path of various types of digital practices.Eventually relevant recommendations.