A Project Report On The C-E Translation Of Websites Of Small And Medium-sized Private Enterprises In Jiangsu Province

Enterprise websites are not only a platform to promote corporate image but also a window for foreign customers to learn more about a company's development. Therefore,it is of significance to ensure the quality of website translation in the international communication. However, according to the investigation about small and medium-sized private enterprises' English websites in Jiangsu Province, there are not only language usage problems including grammar, spelling, redundant information, lacking awareness of target audience and so on, but also some website architecture problems. In order to achieve effective brand promotion and expectation of source texts, website translation deserves our attention when companies expand overseas market.The author participated in the "Web-page Optimization Project of Small and Medium-sized Enterprises' Websites in Jiangsu Province", from June,2016,based on which this report is finished. During the practice, the author visited local private companies with the team, conducted a survey among private companies, and carried out translation project which indeed improved the construction situation of enterprise English websites.Based on that project, this report analyzes several cases between Chinese and foreign enterprises' websites in manufacturing industry, discusses the major issues and difficulties of the project in terms of vocabulary, sentence and discourse. Then this report puts forward specific translation strategies including omission, restructuring original text, building target audience awareness under the guidance of Skopos Theory. The author hopes that this report will help small and medium-sized private enterprises in Jiangsu Province establish professional enterprise English websites in line with international customs, and provide certain practical suggestions for C-E translation of enterprise websites.