"Romance To The West" And The Image Presentation Of The Chinese Communist Party

It is of great significance to strengthen the image building of the Communist Party of China(CPC).Which can establish a good image of the centuries-old party of the CPC,consolidate the ruling position of the CPC,gain international recognition,and create a favorable diplomatic environment.As the publication of "Red Star Over China",people all over the world know the true image of the CPC for the first time.Edgar Snow,as the first reporter to interview the Northern Shaanxi Soviet Areas,his series reports "Red Star Over China" has a great influence in the world.With it,the CPC,for the first time,presented the positive image,publicized its political propositions,and won recognition and support of the world.We can make a positive contribution to the current image building of the CPC by researching on the presentation of the image of CPC in "Red Star Over China".Before the publication of "Red Star Over China",the external reports on the image of Red Star Over China were not true.The Kuomintang slandered the image of the CPC,the mass media in the Kuomintang control area distorted the image of the CPC,and the international community's perception of the image of the CPC was vague.Based on the influence of these reports,Snow's understanding of the CPC has also undergone a process of transformation from being unfamiliar and understanding to being curious.Due to the need to publicize the anti-Japanese united front strategy,the CPC actively sought out suitable foreign journalists to publicize its own image,and earnestly prepared to cooperate with Snow's interview,which contributed to the publication of "Red Star Over China"."Red Star Over China" presents a good image of the CPC from three aspects: leader image,political image,and military image.In terms of the image of leaders,it presents the CPC leaders`firm belief in Marxism,loyalty to the revolutionary cause,as well as their hard-working.In terms of political image,it presents the building of a Soviet democratic regime in which the people are the masters.Establishing a patriotic united front and advocating a ethnic policy image of unity and friendship;in terms of military image,it presents the image of a Red Army that is not afraid of difficulties in the face of the Long March,is good at using guerrilla tactics,is disciplined,and highly qualified."Red Star Over China" has achieved good results in the presentation of the image of the CPC.It not only broke the news blockade of the Kuomintang,demonstrated the positive image of the CPC to the world,but also attracted many people with lofty ideals at home and abroad to go to Yan'an.What`more,it also inspired and elevated the status of the CPC in the world's anti-fascist struggle.In the new era,in the face of the complex environment and the ever-changing mass media,summing up Snow`s successful reporting experience can help build the image of the CPC today.In the international propaganda,we should find the "common language",take the initiative to present the image of the CPC through agenda setting,and focus on cultivating " the New Era Snow" to report the CPC.