Twitter Public Diplomacy Research By Chinese Foreign Service

With the rapid development of network media,the form of public diplomacy based on social media is becoming more and more popular,and Twitter,as the main overseas social media and important position of public opinion,has become an important platform for public diplomacy of various countries.Since the 18^thCPC National Congress,China’s diplomacy,led by Xi Jinping’s Diplomatic Thinking,has become more positive and has paid more attention to public diplomacy on social media.Foreign Ministry spokesmen and other subjects have set up accounts on many domestic media platforms,forming a good public diplomacy effect.On overseas social media Twitter,China’s Foreign Ministry is actively exploring ways to handle and explain domestic policies and foreign affairs,but in the system construction,the resources utilization and the platform utilization aspect has the obvious insufficiency.This study takes the Twitter accounts of Chinese diplomatic departments such as the Ministry of Foreign Affairs and Chinese diplomatic missions abroad as the research object,combined with relevant public diplomacy cases,on the basis of analyzing the current situation,characteristics and shortcomings of Chinese diplomatic departments’Twitter public diplomacy,this paper expounds the mode and path of the influence of public diplomacy of China’s Twitter.The study concludes that the Chinese foreign ministry attaches great importance to the construction of Twitter and tries to innovate narrative logic,topic setting and other applied skills,which has a certain influence.In the process of future development and construction,China needs to further develop overseas social media public diplomacy through subject,resource and path innovation,in order to enhance China’s international discourse power and soft power better.