Research On The Continuous Use Behavior Of Fitness APP Users Based On Wilson's Information Needs Theory

Mobile Internet has promoted the development of mobile e-commerce in various fields.In just a few years,mobile e-commerce and fitness industry integration of fitness app has a large user base.After absorbing a large number of new user groups,the problems that come with it are: First,fitness product platforms flowering everywhere,users have more choice,platform attraction is slightly inadequate;Users' information needs for fitness can affect whether they continue to use fitness app.In the face of this situation,this paper hopes to analyze the user's continuous use behavior,grasp the user's needs,promote the development of fitness app innovation.Firstly,this paper systematically combs the main research results of information demand,fitness app and continuous use behavior,then introduces the function and characteristics of fitness app,introduces the information demand and Wilson information demand theory,summarizes the three dimensions that affect the information demand,and secondly,interviews fitness users on the basis of rooted theory,and finds that 8 factors are perceived usefulness,perceived ease of use,conversion cost System quality,quality of service,information quality,environmental quality and social impact affect the continuous use behavior of fitness APP,and finally,the theoretical model of fitness APP's continuous use of behavioral influencing factors was constructed,and 8hypotheses were put forward,309 valid questionnaires were collected through questionnaire,and the distribution,reliability and relevance of samples were analyzed through SPSS software.Through empirical analysis,this paper concludes that perceived usefulness,perceived ease of use,conversion cost,quality of service,information quality,environmental quality and social impact all have a significant impact on continuous use behavior.