Research On The Development Strategy Of Shaanxi Daqian Education Management Co., Ltd

In the new period,the new education reform and new curriculum reform are in full swing.Since 2016,private education companies have received high attention from the social and national levels due to poor management,unevenness,and other issues,especially in the areas of preschool education and quality education.As a result,a series of policies are introduced,triggering an “earthquake” in the education sector that was originally favored by capitals.The pattern of the nation-wide education sector has undergone a fundamental change with online education companies beginning to emerge suddenly and receive substantial investment in the a round.At the same time,the start of two-child policy and the imbalance of regional education resources have spawned new forms of education.The rapid development of informatization and artificial intelligence technology is profoundly changing the way of education with its flexible and diverse models.As the foundation of the development of brain-like or artificial intelligence,brain science and its basic research are receiving increasing attentions and the brain-based educational concept are brought to large-scale academic conferences,leading a new way for education model to shape with the combination of science and education.Shaanxi Daqian Education Management Co.,Ltd.is a well-known educational training company specializing in brain science in China.Over the past ten years,it has transformed the practical experiences and achievements in brain science in children's education into the core intellectual property rights of the company and has relaized the transition from physical operation to light asset export with resort to the chance to get on the track of “new three board”.As the first company in the industry to enter the capital circle,the company is facing unprecedented opportunities and challenges,forming a severe test on the company itself.This paper conducted a questionnaire survey on 100 clients of Shaanxi Daqian Education Management Co.,Ltd.(Daqian Education),and consulted relevant announcements and a large number of papers,journals,and books in related fields in the national SME share transfer system,and then extracted the data required for the paper.Through daily observation,this paper gives an all-around analysis on Daqian Education under the guidance of corporate strategy theory,summarizes the company's current advantages and disadvantages,opportunities and challenges with respect to the internal and external environment,industry competition structure,and blue ocean strategy and puts forward a strategic combination that Daqian Education should choose in the future concerning its mission and vision.