Research On The Development Status And Countermeasures Of Online Marathon Events In Western Central Cities

In order to promote national health,our country implements the national strategy of national fitness plan and vigorously promotes the construction of "healthy China 2030".As a comprehensive and social event,Marathon has attracted a large number of marathon enthusiasts,the sports population has increased greatly,and the overall domestic events show a blowout development trend.As an important event in the sports industry,the "marriage" with the Internet has also become a trend of the times.The online marathon came into being in 2015,and the arrival of the first year of network development and the outbreak of the epidemic in 5 G 2020 will further promote the online marathon Sustainable development.By means of literature,interview,questionnaire,case analysis and mathematical statistics,this paper investigates and analyzes the development of online marathon events in western central cities,analyzes the existing problems in the development of online marathon events in western central cities,analyzes the opportunities and challenges of the development of online marathon events in western central cities by using SWOT analysis method,and puts forward some countermeasures for sustainable development.Sustainable and effective development.The results show that:First,the online marathon is now in the primary stage of development,but the development situation is good.Competition breaks the constraints of time,space and the number of applicants to meet the needs of the players to the maximum extent;participating groups are mainly young and middle years,sports APP and other intermediate media gradually improve the service system,improve the quality of service,contestants satisfaction is high;the event still mainly depends on the city marathon regulatory framework and functions and sports APP own management,need to establish a multi-dimensional regulatory body;successful online marathon cases provide experience and inspiration to promote the sustainable development of events Exhibition.Second,there are some shortcomings in the development of online marathon:the structure and function of supervision are not clear enough,the supervision mechanism is still to be improved;cheating occurs from time to time,personal quality needs to be improved;the business atmosphere of the event is strong;the medical security system is not perfect;the lack of legal and policy support;the content of the event is much the same,there is homogeneity phenomenon,lack of bright spots,no brand competition.Third,the development of online marathons in central western cities faces opportunities: the introduction of relevant marathon policy,the improvement of economic level,the further promotion of the "Internet sports" model,the blowout of urban marathon events The exhibition and the public's pursuit of healthy life and spiritual culture provide a powerful driving force for the sustainable development of online marathon events.The challenges are: opaque event management,vicious competition among industries,unreasonable holding cycle,low degree of integration of social resources and so on,which affect the sustainable development of online marathon events.But in general,the opportunities faced by the online marathon in the process of sustainable development are greater than the threats,and have a good prospect of sustainable development.Fourth,promote the sustainable development strategy of online marathon:establish and improve the online medical system and relevant laws by strengthening the safety access mechanism of the event Competition organizers should improve the level of market operation and organizational ability by broadening financing channels,promoting the degree of marketization of events,and cultivating relevant managerial personnel;enhance the satisfaction of competitors by enhancing their experience,expanding the functions of sports APP sectors and improving the public service system;to enhance the satisfaction of competitors.