Research On The Media Image Of Chinese Women's Football

The Chinese women's football has developed for nearly 40 years since the 1980 s,the so-called "iron roses" of the Chinese national women's soccer team has been close to the peak of the world,let the people cheered,also drop through the bottom almost forgotten by the public.Yet behind after several ups and downs of the Chinese women's football competition performance,the charm of Chinese women's football for media and public falling is difficult to avoid reality,how to combine the policy reform and the era characteristics build women's image,developing the women's movement and promote women's spiritual heritage has become a new problem.The People's Daily,the most authoritative mainstream media in China,not only complete all witnessed the Chinese women's football since the birth of course,is also involved in building the Chinese women's football in every period of media image,therefore has the important research value.This study used content analysis method,literature method and expert interview method,from the themes of the genre,reported tendency,report and so on more than one category analysis,the People's Daily reported for a long time for the Chinese women's football framework,explore its construction of the Chinese women's football media image,and contrast since 1981,the Chinese women's football media image change happened in different periods of time.Through the analysis of data,text,and senior reporter on the original,the People's Daily,the Chinese football association executive committee Wang Dazhao interview discussion,explain why the media image changes as well as to the Chinese women's football itself and the domestic mass media bring enlightenment.The first part of this paper serves as an introduction to sort out the research on media image,media image of athletes and media image of Chinese women's football,and clarify the status quo and deficiencies of relevant research.In the second part,according to the People's Daily from 1981 to 2019,a total of 1044 news reports of Chinese women's football were statistically classified,divided into categories,and analyzed at two levels: topic framework and narrative framework.The third part,combined with the results of frame analysis and the specific text of the report,explores the media image construction and changes of Chinese women's football in different periods.The fourth part analyzes the influence of media image change of Chinese women's football by combining the development of women's football,the change of social and cultural background and the development of media itself.The fifth part summarizes the results of the research on the media image of Chinese women's football,and discusses the enlightenment of the research on the image communication of Chinese women's football and the news report of mass sports media.Research suggests that the Chinese women's football development,social and culturalbackground,the media industry development,and the audience conceptual change,the influence of such factors as the People's Daily reported framework has the change in different periods of time,so that the media image of Chinese women's football stadium to outside,from single to multiple gradually rich,also reflects the social influence of mass culture is becoming more and more powerful.The resulting revelation,spirit of the new era of women's inheritance and the development of the Chinese women's football,need medium of mass media in shaping the image to control the balance between each culture,need to pay attention to image of Chinese women's football both inside and outside the field of self improvement,and more in need of the whole society together,promoting sports in the daily life and the sense of education,from the source to solve "the body teach conflict",attach importance to the cultivation of sports aesthetics,for the Chinese women's football and more sports development to create "soil".