| In 2022,the Chinese women’s football team won the Asian Cup after a lapse of 16 years,which excited the fans and even the national audience.Recalling the past,the Chinese women’s football team won the championship when they first participated in the Asian Cup in 1986.From then on to 1999,the Chinese women’s football team won seven consecutive championships in the Asian Cup.In 1999,the Chinese women’s football team won the runner-up in the World Cup and established its leading position in the world football world.However,the Chinese women’s football team,which carries the infinite expectations of the Chinese people,has not continued such a glorious history after entering the new century,and its performance has declined so much that it has fallen into the dilemma of development,from approaching the peak of the world to fading out of view.The spirit of women’s football,which was praised in the past,is now becoming less attractive to the whole society,and it has become a major problem in front of us:how to combine the characteristics of the new era to construct the image of women’s football and develop women’s football.From the initial close relationship between sports and politics,the report of Chinese women’s football team highlighted the propaganda label of "patriotism",to the diversified development of women’s football media image since the new era,generally showing the important characteristics of "political color fading,professional color gradually thickening".From the extension of ideology to the return of commercial essence,this is a process of "disenchantment".With the process of modernization,people,things and things are gradually liberated from the nostalgia of ritual worship and endowed with new value and meaning.The overall media image changes of Chinese women’s football team seem to conform to such a trend.The study of the image presentation of Chinese women’s football team in the mass media is closely related to social development background in different periods.Therefore,this paper will explore the development and change process and reasons of the media image of Chinese women’s football from the perspective of disenchantment.As the most influential mainstream newspaper media in the country,《People’s Daily》not only completely witnessed the whole course of the Chinese women’s football team since its birth,but also participated in the construction of the media image of the Chinese women’s football team in every period.therefore,it has important research value.Through the construction of several framework analysis categories,that is,from the sections of report genre,report tendency and report theme,this study analyzes People’s Daily’s image construction mode of Chinese women’s football team quantitatively and qualitatively for a long time.Combined with the changes of Chinese social environment,this paper analyzes and describes the media image of Chinese women’s football team in the past 38 years.Through the analysis of the data and text,to explain the reasons of media image change and put forward some suggestions on the media image construction of women’s football in the new era.Generally speaking,since the establishment of the Chinese women’s Football team,the media image of the Chinese women’s football team has changed from a single hero image of "winning glory for the country" to a diversified women’s football team.The media image of Chinese women’s football has been endowed with special political and cultural values in different stages of social development and has become an important mirror image reflecting the changes of The Times. |
