An Analysis Of Network Public Opinion Of The Reform Of The College Entrance Examination In Zhejiang Base On LDA Model

The reform of college entrance examination in Zhejiang was implemented in2017,so far has experienced two policy adjustments.College entrance examination is a livelihood event,which can easily become the focus of public opinion on the Internet,because of its relationship with interests of people.As an important branch of educational public opinion,this paper analyzes the network public opinion of Zhejiang college entrance examination reform,and establishes 2 long-term response mechanism of public opinion is the proper meaning to promote the governance of educational public opinion.Based on the LDA model and public opinion data,this paper analyzes the network public opinion of the reform of college entrance examination in Zhejiang.It is found that the characteristics of the network public opinion of Zhejiang college entrance examination reform periodicity is interactivity,emotional and arousal.It mainly include four themes.Firstly,the policy dynamics and fairness in education.Secondly,the college entrance examination English inverted bonus event.Thirdly,the judgement based on the emotion.Fourthly,the examination content and promotion strategy.Its features show the characteristics from paying attention to personal interests to social justice,from questioning the facts themselves to reflecting on education,and it is critical to a certain extent.Its expression is mainly thematic and narrative.It mainly includes three kinds of public opinion risk,one is the irrational factors in the network public opinion,which is easy to give birth to the network public opinion risk;the second is the deconstruction of government functions,which will affect the government's credibility and public opinion guidance;the third is the hidden interest relationship,which will quickly push the network public opinion to the climax at the beginning of the network events.This paper puts forward a long-term mechanism to deal with the network public opinion of the reform of college entrance examination in Zhejiang from the perspective of concept,technology,mechanism and method.That is to say,at the conceptual level,we should pay attention to the long-term adjustment of social mentality.At the technical level,it is necessary to cooperate with technical institutions to establish public opinion risk early warning system and internal channels for dialogue.At the mechanism level,establish an extensive information linkage mechanism.At the method level,we should response with “problem”-oriented.