Research On The Current Situation And Countermeasures Of Internet Public Opinion Guidance From The Perspective Of Weak Communication

With the development of science and technology and the progress of the times,our society has entered the Internet age.There is a large amount of fragmented information on the Internet,among which the opinions and concerns of network users converge into Internet public opinion,and the trend of Internet public opinion is an important factor that affects the ideological and moral status of network users.Therefore,the guidance of Internet public opinion cannot be ignored by ideological and political educators.However,there are differences in the way of information dissemination between the world of Internet public opinion and the real world,and the traditional methods of ideological and political education play a limited role in the world of Internet public opinion.In order to conduct targeted Internet public opinion guidance work,we can grasp the law of Internet public opinion propagation from the perspective of communication science.Weak communication is a unique way of dissemination of Internet public opinion.It follows information dissemination rules different from the real world.The discourse power of Internet public opinion tends to favor a large number of ordinary Internet users,rather than the relatively strong ones who have discourse power in real life.This inversion of the strong and weak relationship also reveals the changes in the relationship between ideological and political educators and educational objects in the world of Internet public opinion.Therefore,weak communication provides a new perspective for the research of Internet public opinion guidance.This paper takes the weak communication of Internet public opinion as a research perspective,summarizes the law of dissemination of Internet public opinion,analyzes the real dilemma of Internet public opinion guidance,and proposes targeted countermeasures for Internet public opinion guidance.This article is divided into four parts:The first part is about the concepts related to Internet public opinion guidance and weak communication perspective.By clarifying the concept of Internet public opinion,we can get the definition of Internet public opinion guidance,and on this basis,explore the internal connection between Internet public opinion guidance and ideological and political education.As a way of spreading public opinion on the Internet,weak communication originates from the differences between the real world and the virtual world.Starting from the perspective of weak communication,it specifically focuses on the unique communication method of Internet public opinion,aiming to analyze and grasp the characteristics of the communication of Internet public opinion from several dimensions of the subject,communication form,communication content,and value tendency of the Internet public opinion.Research from the perspective of weak communication will help us to clarify the characteristics of the group of online users and grasp the characteristics of Internet public opinion communication,thereby promoting the innovation of online ideological and political education.The second part is about the elements of Internet public opinion and the law of dissemination from the perspective of weak communication.Only on the premise of grasping the law can we use the law and give full play to our subjective initiative.The main elements of Internet public opinion are the subject,object and carrier of Internet public opinion.Based on the mastery of its connotation and classification,the law of the weaker advantage,the law of emotion transmission and the law of content selection in the spread of Internet public opinion are summarized,the study aims to unravel the countermeasures in the following article.The third part is the realistic dilemma of Internet public opinion guidance from the perspective of weak communication.Combined with the law of the spread of Internet public opinion,it analyzes and summarizes the current plight of the current Internet public opinion guidance.The advantages of the weak cause the weakening of the leading role of educators,and the value tendency hinders the dissemination of mainstream values,in the meanwhile,the law of dissemination requests higher requirements on the guidance method.And the diversity of content complicates the ideological and political education environment.These aspects are faced in the work of Internet public opinion guidance.In view of the above problems,we can explore specific solutions through innovative perspectives.The fourth part is the research on the countermeasures of Internet public opinion guidance from the perspective of weak communication.Responding to the realistic dilemma in the previous part,it clarifies the purpose of public opinion and gives full play to the leading role of ideological and political educators;it also grasps the law of public opinion dissemination to better disseminate mainstream public opinion;it uses public opinion tools to innovate Internet public opinion guidance Method path.Finally,based on the main body of public opinion,starting from the legal environment,real environment,network environment and other aspects,we will strengthen environmental construction in all directions to enhance the self-education ability of the main body of public opinion.