| With the development of science,technology and society,advertisements with the ultimate aim of selling products,services and concepts to the market are particularly important.These advertisements attract attention with their unique contents and ingenious designs.The latest round of curriculum reform proposes to cultivate students' scientific literacy.In order to better educate students to accomplish their physics literacy,it is necessary to understand the prior interests of students according to the teaching characteristics of physics.This paper studies the attention of advertisements designed to the excitement of viewers,finds out the enlightenment of instructional design and catches the best excitement of students in instructional design.This can not only better implement the core literacy of students in physics,but also effectively improve physics teaching.This paper included two research work as belows.Study 1: Investigate advertising design,and extract the excitement of advertising design.In this study,eight Golden,eight silver,eight bronze and eight general advertisements which won awards in the category of Film and Television advertisements were selected,and thirty-two advertisements were numbered,then,the six elements of Lens switching,color changing,text content,sound score,human voice and animal voice were analyzed as the exciting points.In order to rule out the influence of time on the statistical results,four types of advertisements were summarized,and the frequency and proportion of each type of excitement were calculated respectively.In the end,the author chooses to study the essential content of the eight golden award-winning advertisements in the category of film and Television,and counts the frequency of the five elements of originality,efficiency,impact,artistry and comprehensiveness of the thirty-two advertisements.At present,there is no research on the classification of excitatory points in the existing literature,so according to the existing information and my research,the classification is carried out: from the surface of things,through the external part of audio-visual perception to stimulate people's sensory organs,to make people belong to the excited state,which is called external excitatory points.Through the excavation of the content of the works,the five elements of originality,efficiency,impact,artistry and comprehensiveness of advertising are studied.The unity of various forms of expression,which convey the truth and beauty of advertising and embody its social value,is classified as the internal exciting point.The results of this study found that gold award advertisements had the highest rate of lens switching frequency,as high as 38%,and silver awards accounted for 30%,while bronze award and general advertising paid attention to lens switching frequency ratios that did not exceed 30%.Different types of advertisements have different excitement indicators.The frequency is different.There are animal sounds in the advertisements for the gold,silver and bronze awards.The proportion of visual excitement points is significantly higher than the proportion of auditory excitement points.However,there is no animal sound in general advertisements,and the ratio of visual excitement points and auditory excitement points are not much different.In terms of internal excitement,gold award advertisements all have five elements of an excellent advertisement.Almost all silver awards and bronze awards have one element.At most one element is missing.However,general advertising does not contain the complete five elements.Just look at each one.Advertising lacks more than two elements.That is to say,excellent advertisements pay much attention to the inner excitement of viewers,but general advertisements do not pay enough attention to the excitement of viewers.Study 2: The excitement point of physics instructional design practice research,test the effect.From the conclusion of the first study,The author conducts research on physics teaching practice,select a high school in Sanya Two classes of students,one as the control group,the other as the experimental group.First,in two classes on a overweight and weightlessness class,the control group teaching design did not deliberately focus on the excitement of students,but a regular class.The experimental group's teaching design in each link all sedulously pays attention to the student's excited spot.After the experiment,the learning effect was evaluated.The first evaluation basis:compared with the test results of the experiment overweight and weightlessness,the experimental group teaching design students can not only happily learn new knowledge,but also the feedback of homework effect is better,and the test scores of the experimental group are higher than those of the control group.The second evaluation basis: excellent teachers in the same profession gave quantitative evaluation of overweight and weightlessness,and the score of the experimental group was higher than that of the control group.The third evaluation basis: the experimental group overweight and weightlessness classroom actual teaching,the formation of the paper how to reflect the core literacy in the teaching of overweight and weightlessness to participate in the 2019 Sanya City Excellent Physics Paper Competition won the municipal second prize.There are reasons to follow,and there is evidence to follow.The combination of theory and practice is more convincing.After comprehensive analysis,this thesis has the following 4 conclusions:1.From the results of the statistics,it is found that whether it is the typical advertising design that was awarded at the Cannes Advertising Festival or the teaching design as an experimental object,it pays special attention to the external and internal excitement of the audience.Through online research and in-depth comparative research,the results are consistent.2.In the teaching design,we should pay great attention to the students' external excitement.For example,the teaching is well-designed,the language is humorous and humorous,the voice and intonation should be up and down,and advanced technical means such as Xi Wo assistant mobile phone computer screen,Apple screen recorder master live broadcast and other software help to enhance the visibility of the experiment,the demonstration effect is obvious and intuitive.Real-time,artistic teaching.3.In teaching,we should pay attention to the inner excitement of students.The new round of curriculum reform needs to pay attention to the cultivation of students' physics core literacy.We should pay attention to the four aspects of physics core literacy to carry out every link of design teaching,so as to truly implement students' physics core literacy and cultivate all-round talents.4.In physics teaching design,we must dare to innovate,while paying attention to the students' external and internal excitement.Breaking the traditional stance teaching method.To proceed in the direction of in-depth teaching,dare to challenge,boldly innovate,and make full use of the current Dislab digital experiments,force wireless sensors and other digital equipment.In teaching design,the links are designed ingeniously and appropriately,innovatively and interestingly,This will greatly improve the efficiency of physics classroom.Through such network research and in-depth comparative study,we can find out the important enlightenment of advertising design to teaching design and apply it to practical teaching practice.This will be beneficial to students' learning development and promote learners' learning;It is conducive to improving physics teaching and improving physics teaching efficiency;It is conducive to the smooth and long-term development of physics teaching and better implementation of students' core literacy;It is beneficial to the development of the theory and practice of instructional design,which enriches the theory and method of instructional design and opens up a shortcut for the development of education in China. |
PDF Full Text Request