Research On The Strategy Of Improving The Competitiveness Of The Ski Tourism Industry In The Three Northeastern Provinces

Since the successful bid for the Winter Olympic Games,China’s ice and snow tourism industry has entered a stage of rapid development,and the ski tourism industry is the foundation and core of the whole ice and snow tourism industry chain.Among them,the three northeastern provinces rely on the unique climate conditions,high-quality skiing resources and a long history of skiing,its ski tourism market occupies an important position in the country,but also to promote the economic development of the three northeastern provinces of the important growth pole.However,with the rise of ski tourism in hebei,Beijing,Inner Mongolia and other surrounding areas,the market share of ski tourism in the three provinces of northeast China has been continuously segmented by the external market,and the uneven development of ski tourism industry in various regions of the northeast has also caused a certain impact on the upgrading and transformation of the entire ski tourism industry.How to effectively enhance the competitiveness of ski tourism industry has become an important issue facing the tourism industry in this region.Therefore,it is of great theoretical significance and industrial value to measure the differences of ski tourism industry competitiveness in the three northeastern provinces and explore the influencing factors of inter-regional ski tourism industry competitiveness to enrich the theory of ski tourism industry and enhance the competitiveness of ski tourism industry in the three northeastern provinces.This paper takes the ski tourism industry of 36 prefecture-level cities（including regions and autonomous prefectures）in the three provinces of northeast China as the research object,and carries out research according to the logical main line of "research status--theoretical basis--problem raising--model construction--empirical analysis--comprehensive analysis--promotion strategy".Firstly,based on the improved Porter Diamond model,the competitiveness evaluation index system of ski tourism industry in the three provinces of northeast China is constructed,which contains 3 first-level indexes and 24 third-level indexes.Secondly,principal component analysis is used to rank the competitiveness of the ski tourism industry in the three northeastern provinces,and GIS spatial analysis is used to grade the competitiveness of the ski tourism industry in the three northeastern provinces.The research conclusions are as follows :（1）Harbin has the highest competitiveness in ski tourism industry in the three northeastern provinces,while qitaihe has the weakest competitiveness.On the whole,the competitiveness of skiing tourism industry in Heilongjiang province is stronger than that in Jilin Province,which is stronger than that in Liaoning Province.（2）The overall competitiveness of ski tourism industry in the three provinces of Northeast China presents a differentiated trend of "strong,less" and "much weaker".（3）There is an obvious imbalance in the development of ski tourism industry in the three northeastern provinces.（4）The number of snow and ice tourism places,total retail sales of social consumer goods,the number of snow and ice tourism colleges,and the per capita disposable income of residents have a great impact on the competitiveness of the ski tourism industry in the three provinces of Northeast China.Finally,according to the problems existing in the ski tourism industry in the three provinces of Northeast China,the promotion strategy of the ski tourism industry competitiveness in the three provinces of northeast China is proposed from the aspects of market supervision,marketing mode,snow and ice professionals,industrial aggregation level,infrastructure construction and so on.This study conducted an empirical study on the ski tourism industry competitiveness of prefecture-level cities（including regions and autonomous prefectures）in the three provinces of northeast China,discussed the regional differences of ski tourism industry competitiveness in the three provinces of Northeast China,and enriched the theoretical system of ski tourism industry research.At the same time,it provides theoretical support and policy reference for the three provinces in northeast China to enhance the competitiveness of ski tourism industry and formulate a systematic development plan for ski tourism.