A Study Of Promotion Strategies For "Martial Arts Entering Campus" Of Primary Schools Of Yuhang District Based On SWOT Analysis

Chinese martial arts have been passed down for thousands of years and are an important crystallization of Chinese traditional culture.In this paper,using literature data method,field survey method,questionnaire survey method,mathematical statistics method,SWOT analysis method and other research methods,select some students and teachers from 10 primary schools in Yuhang District to carry out field investigation and questionnaire survey,and analyze and sort out the impact on Yuhang in detail.The advantages,disadvantages,opportunities,and threats of the promotion of "Martial Arts on Campus" in district primary schools include:1.The main advantages of the promotion of "martial arts on campus" in primary schools in Yuhang District include:(1)Policy advantages: Hangzhou attaches great importance to the promotion of martial arts on campus;(2)Environmental advantages:Wushu is more popular among students;(3)Basic advantage: Wushu Activity development does not require high venues and facilities.2.The main disadvantages of the promotion of "Martial Arts on Campus" in Yuhang District Primary Schools include:(1)Teachers' inferiority: teachers are weak,and teachers' martial arts professionalism is not high;(2)Management disadvantages:the government and schools are not in place to manage and support the "Martial arts on campus";(3)Innovative disadvantage: Wushu teaching cannot be taught individually,which increases the pressure on students to learn.3.The main opportunities for the promotion of "martial arts on campus" in primary schools in Yuhang District include:(1)Cultural opportunities: the state attaches importance to traditional national martial arts culture;(2)Policy opportunities:favorable policies at all levels promote the professional development of school martial arts;(3)Competition opportunities: martial arts Being selected into various competitions greatly enhances the popularity and participation of martial arts;(4)Opportunities of the times: the multiple channels of the Internet provide a good communication environment for martial arts.4.The main challenges in the promotion of "Martial Arts on Campus" in Yuhang District Primary Schools include:(1)Competitive challenges: Popular sports events have a greater impact on campus martial arts;(2)Cognitive challenges: School management does not pay enough attention to "Martial arts on campus";(3)Positioning challenge: the development positioning of martial arts in elementary school campus is not clear;(4)Diversity challenge: the form of Wushu development on campus is relatively simple.Combining the internal and external factors influencing the promotion of "martial arts on campus" in Yuhang District,constructing the SWOT matrix model,and proposing effective strategies to promote the development of campus martial arts mainly include:(1)Relying on the national policy support for the inheritance of martial arts culture,and comprehensively deepening the promotion of campus martial arts;(2)Relying Intangible cultural heritage,let martial arts culture radiate the whole area;(3)Develop a pilot-first,universally popular campus martial arts promotion model;(4)Link the beneficial resources of Xianghu Wushu School to carry out a series of lectures by famous teachers on campus;(5)Further strengthen the Yuhang District Government's on campus martial arts Material support for promotion;(6)Relying on martial arts film and television works and self-media channels,innovate campus martial arts teaching methods and courses;(7)Establish a martial arts team to tap potential students to develop professional martial arts expertise;(8)Give full play to the extensive mass base of martial arts in Yuhang District and expand development Ways;(9)Strengthen the exchange and cooperation between the school and the Yuhang District Wushu Association;(10)Make full use of online and offline channels to create a strong atmosphere for school martial arts;(11)Combine martial arts with traditional sports,and create innovative forms of martial arts;(12)organize the introduction of martial arts teachers(13)Strengthen the school's emphasis on the promotion of martial arts and strengthen the supervision mechanism;(14)Actively develop campus martial arts competitions and martial arts clubs to enrich the forms of campus martial arts promotion;(15)Attach importance to the teaching of martial arts theory and strengthen teachers' and students' recognition of the spirit of martial arts Know.