Weak Propagation Motivation And Guidance Of Public Opinion In The View Of Network Onlookers

With the decline of newspapers,magazines and other traditional media,the era of electronic news reading has come.In the past,people could only understand social trends through traditional media such as newspapers,magazines and TV,but now they gather to "watch" news on various platforms on the Internet.From passively watching the news in the past,the receiver has become a communicator and receiver who can interact with the media anytime and anywhere.The Internet has dramatically changed the way citizens receive news,turning everyone into a real-time online "online spectator." The era of news reading that can only be "observed" but not "spoken" has completely disappeared in the long river of history,and the era of online news reading that can be both observed and commented has officially opened.After people get used to "online onlookers" news events and make comments,network public opinion is also quietly born.Professor Zou Zhendong put forward the weak communication theory of public opinion in 2018.He believed that the network public opinion is spread with the weak as the advantage.When people are onlookers,most people will sympathize with the "victim" in the onlookers,that is,the weak party.Therefore,public opinion is in the "weak diffusion".However,the weak spread of public opinion is a double-edged sword,which plays a positive role in promoting social equity and justice and supervising public power.On the negative side,it will lead to Internet violence,such as human flesh search,personal attacks and offline conflicts among netizens,which will have a serious impact on social harmony and the healthy development of the Internet.This paper aims to first analyze how online onlookers trigger online public opinion by taking online onlookers as a guide.Then,focusing on the theory of weak communication of public opinion,this paper introduces typical online oncoming events to explain the causes and laws of weak communication of public opinion in online oncoming,as well as the positive and negative impacts of weak communication of public opinion on the society and cyberspace.And from the government,platform,media three aspects,the attempt to guide the weak communication of public opinion rationalization advice and strategy.