Based On SWOT-AHP Analysis Of Henan Tennis "Great Champion" Development Strategy Research

During the period of the 13 th Five-Year Plan,China promulgated the Outline of the Healthy China 2030 Plan and the National Fitness Plan(2016-2020)successively.The General Administration of Sport of China also promulgated the 13 th Five-Year Plan for the Development of Sports to promote the development of domestic sports in many aspects,and to help build a Healthy China and implement the national fitness campaign.The government of Henan Province responded positively and issued a series of contents to promote the nationwide fitness campaign and build a strong sports province.Henan Tennis "Great Champions" is under the guidance of the national policy and the opportunity of Henan government support came into being,it is also the joint efforts and support of Henan Provincial Government,Provincial Sports Bureau and Provincial Tennis Association to create a public amateur tennis brand tournament.Taking Henan tennis "Great Champion"(hereinafter referred to as: Great Champion)as the research object,using literature method,interview method,questionnaire survey method,SWOT and AHP analysis method,mathematical statistics,investigate the basic situation of great champions,from the masses and school three aspects and competitive to find its role in promoting development of tennis in henan,It respectively compared with provincial level,the national amateur tennis tournament,adopts the method of SWOT to Great Champion internal strengths,weaknesses and external opportunities and challenges in qualitative research,through the AHP analytic hierarchy process AHP to construct the SWOT development strategy of the AHP model,for the development strategy of the development of the Great Champion to find more effective combination and path analysis,the research conclusions are as follows:?.Through the investigation and analysis of the basic situation of the “Great Champion” : the tournament has a relatively sound organization and competition management,mostly adopts traditional publicity channels,and has a fixed source of tournament funds;The directors of referees are all national referees.The referees are mainly students,who are young and have middle or higher education level.The contestants are mainly students with a high overall educational level.Most of the contestants are from Zhengzhou,and their motivations are diverse.?.through the analysis of the promotion effect of the “Great Champion” on the development of tennis in henan province,it is concluded that: to promote the popularity and development of mass tennis,to provide a match platform for the development of school tennis,and to provide reserve talents for the development of competitive tennis.III.Compare the tournament with the provincial and national amateur tennis competitions in terms of tournament organization,award and scale,it is concluded that it has the most advantages in all aspects compared with the provincial tournaments.Compared with the national level competitions,there is still a slight gap in the level of prize money,the total number of participants and the scale of the whole year.?.Through the SWOT analysis of the “Great Champion”,strengths: Rich tennis court resources and perfect facilities,the Central Plains Tennis Center has rich experience in organizing tournaments,the number of players,the coverage of the players is wide,the competition does not charge entry fee;weaknesses: unreasonable adjustment of schedule time,slow connection of matches,less adoption of new media promotion channels,low level of prize money;External opportunities: the policy support of the state and government,the hosting of Zhengzhou Open Tennis(WTA)in the Central Plains Tennis Center,the "Campus Tennis" project to promote the increase of tennis population,the rapid economic development of Zhengzhou region;External threats: the public's recognition of tennis is not high,the popularity of tennis in ball events is low,the tennis training market in Henan needs to be developed,and there are few tennis courts open to the public.?.Through the SWOT-AHP analysis of“Great Champion”,calculate the strength of the factors in each group and the strength of each matrix ranking: strengths >opportunities > weaknesses > threats,according to the construction of the development strategy quadrilateral,the center of gravity point P is located in the first quadrant,and the strategy suitable for the development of the Championship is determined as SO pioneering strategy,that is,to give full play to its own advantages and take advantage of external opportunities.VI.The development path of the “Great Champion” is as follows: to build a brand amateur tennis tournament in Henan Province with the support of national policies;Relying on the "campus tennis" project to promote the increase of tennis population,adjust the age range of the players to enrich the players;Relying on Zhengzhou's rapid economic development to attract more social sponsorship,increase the funds to expand the scale of the event;Expand the popularity of the event through hosting high-level events and rich experience in organizing events.