Research On Beer Packaging Innovative Design Based On Emotional Experience

Along with the changing of The Times,consumers are paying more attention to their own emotional state and emotional need,it also promoted the emotional tendency of the consumer market is more and more attention to consumers,gradually tend to attach importance to show personality,grasp the consumers' emotion,and as the spirit of the higher level of demand for effective design,Finally,create emotional experience products that satisfy consumers.The current market of beer industry tends to be stable,but the challenges and opportunities are also many.At present,the research on consumer emotional experience of beer packaging design in China is still in the initial stage of exploration.Most of beer packaging design is still at the cognitive level of consumers,and can not establish a good emotional link and resonance with beer consumers on the psychological level.Therefore,the design of packaging that focuses on consumers' emotional experience has become an important research direction and trend in the current beer industry.This paper analyzes the application research and development trend of consumers' emotional experience in beer packaging,and elaborates the significance,causes and specific design measures of emotional design in beer packaging design.With consumers' emotional experience in beer packaging design as a whole,"Jin Longquan beer",for example,the brand of beer packaging as the research object of analysis and design,thoroughly discusses the importance of emotional design in beer packaging and the influencing factors,and concluded on emotional experience in beer packaging design concept,design principles and design methods.Through the author's effective analysis and interpretation of the advantages and disadvantages in the packaging design of Jinlongquan Beer,the author finally innovates and redesigns the packaging of Jinlongquan Beer from the level of consumers' instinct in the form of the illustration of the national trend in the visual sense.From the level of behavior,the author starts from the packaging structure with the design form of the cans with overlapping screw mouths.While adding interest,it also increases the positive use experience of consumers.Starting from the reflective level,different bottle sticker designs with blessings are used to penetrate into the inner world of consumers,so that consumers can not only have high-quality use experience,but also have more positive emotional experience.Above all,beer packaging design the ultimate goal of emotional experience research is in order to better serve the beer consumer groups,to improve beer brand direct or indirect commercial market value,it is necessary to start from the emotional experience of beer consumers,using beer packaging with emotional design,an audience emotional interaction with beer.By studying the emotional needs of consumers in the beer market and integrating them into the design of beer packaging,the emotional interaction between consumers and beer can be enhanced,the consumer groups of beer brands can be expanded,the proportion of beer brands in the market can be expanded,and the brand influence and popularity can be achieved.