Esearch On Personalized Packaging Design Of Manual Baking Based On Emotional Experience

In recent years,the manual baking industry is developing gradually.Compared with Europe and The United States,the development time of manual baking in China is relatively short.With the increasing variety and quantity of handmade baked goods,for consumers to buy handmade baked goods is not only store food,but also need to carry and store,so packaging plays a crucial role.Since the appearance of the package is the first impression shown to people,the appearance shown by the package largely determines the desire of consumers to buy.In today’s booming experience economy,with the increase of consumer groups in the market,different groups have different aesthetic perspectives on packaging,so the packaging of handmade baked goods needs to be more personalized and innovative.Therefore,it is an urgent need of contemporary consumers to focus on emotional experience and study the personalized packaging design of manual baking.This research will broaden ideas for personalized and emotional design and provide theoretical basis for design practice.This paper is divided into five chapters,through the experience economy and baked goods packaging personalized development trend as the background of The Times.First of all,from the theory of emotional experience,emotional experience function of three levels and the relationship between manual baking food,modeling,and packaging analysis,concluded that manual baking is inseparable from people’s emotions,whether from the food itself modeling design or packaging design.Only the packaging of emotional experience can attract consumers the most,so that consumers’ psychology can produce emotional changes.This is also the meaning of combining emotional experience with handmade baking and personalized packaging design.Secondly,it analyzes the elements,composition and containers in the packaging design under the emotional experience,discusses the principles,rules and methods that personalized packaging design should follow,and explores the theme customization,increase fun and only emotional packaging can bring people emotion.Thirdly,it discusses the principles and methods of personalized design incorporating emotion from the aspects of providing effective value and transferring positive energy.Finally,the theoretical value and development trend of personalized packaging design of manual baking based on emotional experience are described,which is believed to have guiding significance for personalized packaging design of manual baking.