Research On Operation Strategy Of SP Company’s Logistics Business

SP company was founded in 2004.Its main business is the production and sales of customized furniture for the whole house.It relies on its own industry and technical background advantages,takes design services as the introduction point,and creates original online and offline integration and mass customization innovation in the industry.The development model has made it one of the leading brands in the custom furniture industry.In2017,the company entered the overall home improvement industry and developed the self-operated self-contained brand "Christmas Bird" and the self-contained cloud platform brand "HOMKOO".At this point,SP’s business strategy blueprint of overall home improvement + customized furniture + large home furnishing has been formed,and the two product package solutions of hard installation + soft installation have realized the closed loop of the overall business of carrying bags.SP logistics business is mainly aimed at three types of customer groups: self-operated stores,furniture brand franchisees,and self-contained cloud platform members,to provide logistics transportation,warehousing,distribution and other services,and solve brand logistics delivery problems through high-standard and quality logistics service capabilities,And integrate logistics resources,innovate and tap the value of logistics links.In terms of self-operated stores,its logistics audience is self-operated retail customers.This customer group has a strong perception of the brand,pays attention to the experience of each delivery link of the brand,and pays attention to the logistics quality and service experience.Its logistics model is the integration of dry warehousing and distribution.The model is that the goods are transported from the production base to the city warehouse of self-operated stores,and after a short period of storage,they are directly "delivered to home" through distribution scheduling.In terms of franchisees and self-contained cloud members,their logistics forms are diversified.They mainly include: one is the dry warehouse distribution logistics model of large franchisees/members,and its logistics service standards are the same as those of self-operated stores;the other is economically developed regions.Small and medium-sized franchisees/members adopt the warehouse-to-warehouse long-distance direct logistics model.Its logistics service features emphasize "one loading and one unloading" to the destination warehouse,and there is no logistics transfer operation during the whole process;third,franchisees/members in remote areas adopt " The model of "1 transit" to the destination warehouse is characterized by the establishment of "transit distribution warehouses" for logistics services,which ensure that it is transferred to the destination warehouse once within a radius of 100 KM through collection scheduling.In this business scenario,how should SP logistics business use its own advantages,while improving its own capabilities to meet customer needs,seize development opportunities,continuously explore logistics value,and achieve rapid development,in the face of the large home logistics industry When there are opportunities and threats of rapid development,how to study and analyze the development trend of the industry,and drive the formulation and implementation of its logistics business strategy through logistics model and management innovation is the focus of this article.This paper will focus on using strategic theoretical tools such as PEST,Porter’s Five Forces,and SWOT analysis to comprehensively analyze the advantages and disadvantages of SP company’s logistics business,as well as the existing opportunities and challenges,and formulate the strategic vision and options for logistics business operations,and propose logistics Business operation strategy implementation guarantee strategy,including strategic objectives,organizational structure,key strategies,talents and culture,etc.,systematically put forward reference guidance and suggestions to SP company’s logistics business operation strategy,and form a set of practical and feasible strategies for implementation.Program.