Research On Performance Appraisal Of Marketing Personnel In Pang Da Automobile Trade Group

With the continuous deepening of global trade,automobile trading companies are facing many new situations and problems.On the one hand,the increasingly fierce Sino-US trade war and the "double-reverse" policies of many European countries have led to more and more market conditions for automobile trading companies.severe.On the other hand,the major strategic deployment of "building a new development pattern in which the domestic large cycle is the main body,the domestic and foreign dual cycles,and the domestic and foreign dual cycles promote each other" has also brought good opportunities for the development of automobile trading enterprises.As a leader in the domestic auto trade industry,how to break through its own limitations in the face of many opportunities and risks,and effectively achieve the strategic goal of enterprise development,can not only effectively improve the market competitiveness of the enterprise,but also play a certain role in the development of the enterprise.The positive significance is also to promote the overall development of the auto trade industry.The market competition environment puts forward higher requirements for enterprise products,operations and related knowledge and technology,but no matter how it changes,the core of enterprise competition is still the competition of institutional systems,that is,the competition of talents.Generally speaking,the company’s internal performance appraisal system has an impact on the company’s future development to a large extent.Different from the traditional performance appraisal system,through the optimization and innovation of the company’s performance appraisal system,an efficient performance appraisal system is established to stimulate Mobilize the subjective initiative of employees and make them closely connect with the company,and stimulate the endogenous power of enterprise development.To sum up,under the development trend of modern enterprises,performance appraisal,as an important part of enterprise operation and management,is playing an increasingly significant role.First,the introduction outlines the research background and significance,domestic and foreign research review,research content and methods,and research ideas;secondly,this paper discusses related concepts,definitions and theories,which lays a theoretical foundation for subsequent research;The survey on the necessity of performance appraisal for salesmen has carried out an effective evaluation on the marketing situation of Pangda Auto Trading Group,the marketing assessment situation of Pangda Auto Trading Group,and the characteristics of marketing performance appraisal of Pangda Auto Trading Group,and obtained the necessity of performance appraisal optimization.;Then carefully analyze the problems existing in the performance appraisal and appraisal of Pangda Auto Trade Group.At present,there are low correlation between performance appraisal objectives and enterprise development strategies,unreasonable performance appraisal indicators,unscientific performance appraisal methods,and lack of appraisal results.Communication feedback,the results of performance appraisal are not related to career development,etc.Finally,the author tries to put forward the implementation and safeguard measures of the performance appraisal system of Pangda Auto Trading Group,such as: improving the formulation and selection of performance appraisal content,establishing communication Feedback mechanism,establish a fair protection mechanism for assessment results,consider introducing the balanced scorecard method into the performance assessment system,improve performance assessment management procedures,actively communicate feedback assessment information,etc.,and finally make a summary and outlook.